Knowsley Safari create animated competition campaign on Nick Jr channels
Knowsley Safari has kicked of a campaign on preschool channels Nick Jr. and Nick Jr. 2, which looks to encourage visitors.
Created by The if agency and Vizeum Manchester, the campaign will feature a series of 30-second competition slots.
Rachel Scott, head of marketing at Knowsley Safari Park, said: “Nick Jr. and its focus on adventure provides a great environment for us. Knowsley Safari is all about discovery. We think our audience will love the elements of surprise in the creative treatment that highlight the truly wild encounters you can experience every day at Knowsley Safari.”
The deal also includes a dedicated web page on www.nickjr.co.uk that will capture entries and promote the wider Knowsley story.
“It’s been a while since the park has had a presence on TV and the Nick Jr. opportunity presented us with a way to use the medium in a more creative, engaging, fun, relevant and cost effective way,” said Jane Moore, group account director at The if agency.
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