Cult Beauty appoints Leapfrogg as digital marketing partner
Luxury beauty retailer Cult Beauty has selected Brighton-based digital marketing agency Leapfrogg as its digital marketing partner, as it looks to establish itself as the go-to destination for beauty products.
Supporting Cult Beauty’s in-house digital team, Leapfrogg will be responsible for creating and executing a search strategy to drive e-commerce growth, working across both paid and natural search.
Cult Beauty marketing director Jenny Chiu said: “We met with a number of agencies during a highly competitive tender process. Leapfrogg stood out for their strategic outlook, creativity and retail expertise. We very much look forward to working with their team.”
Cult Beauty joins Leapfrogg’s portfolio of premium retail clients, including Lulu Guinness and Filofax.