BT Sport is to launch its content on Google’s TV dongle Chromecast, which launched in the UK last month.
The ISP giant will join a raft of companies that have already signed up to open up content to the device, including BBC iPlayer, and Netflix. Users will also be able to access Google Play Movies, and Music, alongside YouTube.
Chromecast, which retails at £30, is a dongle which people can plug directly into their TVs, transferring or "casting" the videos that are on, for example the BT Sport tablet or smartphone apps, directly to the TV screen.
Pete Oliver, managing director, consumer commercial and marketing, said: “Chromecast has been a tremendous success in the US and we feel it could take off in the UK as well.
“We are already delivering BT Sport via our app and we are seeing some impressive viewing figures, which demonstrates that customers appreciate this option.
“Customers with Chromecast will be able to enjoy the BT Sport app, which is free with broadband from BT, on a large screen, allowing customers to cast a Barclays Premier League match to their TV, rather than watching on a smaller screen.
The ‘cast’ button will arrive on the BT Sport app on Android and iOS devices from 7 April.
The news follows hot on the heels of Amazon’s FireTV announcement yesterday that will see it move aggressively into the living room, rivaling Apple TV and Google Chromecast.