Aurelian Sports appoints BJL to handle trade and consumer PR campaign
Aurelian Sports has appointed BJL to handle the trade and consumer PR campaign for the launch of a new home and studio pole fitness product.
BJL will devise and implement a media relations and celebrity engagement programme to promote the Aurelian Sports Grip-Pole.
Jennie Madden, account director at BJL, said of the agency’s appointment: “Pole fitness improves strength, tone and flexibility and the launch of this stylish and premium new brand in the UK is set to accelerate the pace at which perceptions about the sport are changing. We’re really pleased to be working with Tracey and Aurelian Sports at the start of the product’s roll-out in the UK and are looking forward to helping the brand gain traction with the fitness and lifestyle media.”
As well as targeting the personal fitness sector, the brand will appeal to a fashion conscious lifestyle market, working with brand ambassador Alessandra Marchetti, 2013 World Pole Sports Champion.
Tracey Batenburg, CEO of Aurelian Sports, added: “I’m delighted to be working with BJL at this exciting launch stage of our roll-out into the UK as we work together to spread the word about just what a difference the Aurelian Sports Grip-Pole can make to anyone looking to get the most out of pole fitness.”
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THE BJL GROUP
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