The #shabbycab campaign: did you see our April Fools joke in London?
If you were in London today, you might have got a bit of a surprise to see The Drum tow-truck giving a lift to rival publications ‘Campain’ and ‘Marketing Weak’, sharing a beaten up taxi.
As The Drum carries out interviews in a taxi for Advertising Week Europe (tweet us with #hailthedrum if you see us), we decided to create a taxi for some more brands to help share the love.
The #shabbycab drove around the area and caused a bit of disruption, as you can see in the video.
The Drum's online editor Stephen Lepitak works hard while being driven around in the tow-truckPhotographs by Julian Hanford, taxi wrap-around from Media Agency Group, tow-truck from Swift Recovery and help from Hailo.