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Advertising Week Shabby Cab

The #shabbycab campaign: did you see our April Fools joke in London?

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By Ishbel Macleod, PR and social media consultant

April 1, 2014 | 2 min read

If you were in London today, you might have got a bit of a surprise to see The Drum tow-truck giving a lift to rival publications ‘Campain’ and ‘Marketing Weak’, sharing a beaten up taxi.

The Drum's editor, Gordon Young, gives the thumbs-up from The Drum taxi, behind the Shabby Cab

As The Drum carries out interviews in a taxi for Advertising Week Europe (tweet us with #hailthedrum if you see us), we decided to create a taxi for some more brands to help share the love.
The #shabbycab drove around the area and caused a bit of disruption, as you can see in the video.
The Drum's online editor Stephen Lepitak works hard while being driven around in the tow-truckPhotographs by Julian Hanford, taxi wrap-around from Media Agency Group, tow-truck from Swift Recovery and help from Hailo.
Advertising Week Shabby Cab

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