See what’s in the latest issue of The Drum – 2 April

The latest issue of The Drum includes a look at the future of wearable technology and ponders if the sector can ever become mainstream.

On to a winner?

Could Asda have found a winning formula with its YouTube strategy? We take a look at how super-bloggers are helping reach its key demographic.

Who wears wearable?

Since Google glass burst on the scene wearable technology has become one of the most discussed topics in the tech world. But can it ever go mainstream? The Drum’s Natalie Mortimer investigates.

Setting a precedent

As Precedent celebrates its 25 years of being in the industry, we kick off a new series profiling digital’s pioneering agencies.

Get outta town

The Drum’s Stephen Lepitak reports from New York, where the city’s iconic marketing slogan has been adopted by the whole state.

This issue also includes:

  • Our regular creative round-up, showcasing some of the best recent creative work, as voted for by online readers
  • Girl Guides – In the latest instalment of The Drum’s series profiling influential women in digital, we catch up with Starcom Mediavest’s Pippa Glucklich
  • Jean Batthany of DDB Chicago gets on board with Sheryl Sandberg’s #banbossy campaign

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