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Could Asda have found a winning formula with its YouTube strategy? We take a look at how super-bloggers are helping reach its key demographic.
Since Google glass burst on the scene wearable technology has become one of the most discussed topics in the tech world. But can it ever go mainstream? The Drum’s Natalie Mortimer investigates.
As Precedent celebrates its 25 years of being in the industry, we kick off a new series profiling digital’s pioneering agencies.
The Drum’s Stephen Lepitak reports from New York, where the city’s iconic marketing slogan has been adopted by the whole state.
New poster for the office! Thanks @TheDrum! Smashing issue by the way - no pun intended #smashingmartian