MediaCom appoints Dan Wood as head of media partnership to assist with 'connected consumer journeys' goal

As head of media partnership’s Wood has been tasked with developing the scale and innovation of the agency’s media owner partnerships. Additionally he will be responsible work working alongside client planning and buying teams to define best practice processes for MediaCom.

Wood will work closely with head of content Nick Cohen as well as the wider MediaCom Beyond Advertising team to develop ideas and delivery of partnerships in the context of content strategy.

“The creation of the role of head of media partnership is, we believe, a vital role to ensure that MediaCom are offering all of our clients the very best and most creative media partnerships for their brands. Dan’s in-depth knowledge of our clients combined with his phenomenal relationships with key media owners will most definitely enhance our ability as an agency to offer best-in-class partnerships as part of our client’s communications plans,” said Claudine Collins, MD.

Wood added: “Media partnerships are an increasingly effective way for our clients to build better connections with their consumers and the media brands that play such an important role in their lives. I am excited to become more involved in the development of our partnerships offering and to help grow this important area of our business.”

Wood joined MediaCom in 2000 as a media buyer and during the last 14 years has worked on campaigns for clients across its entire agency base.