News blog and website Mashable is set to continue its expansion by launching into the UK market, founder Pete Cashmore has revealed.
Speaking at Advertising Week Europe Cashmore said that after the US, Mashable’s biggest audience is in the UK and that launching into the market is “a natural first step”.
“We haven’t produced content specifically for the UK audience and more broadly in advertising we have a big market we haven’t bought into.
“There will be slightly different content over the next couple of years covering more UK centric stories.”
Cashmore added that US content would also be included on the site but that it would be “toned down”.
Mashable, which was founded in 2005 in Aberdeen, is headquartered in New York with an office in San Francisco and has recently expanded its editorial team with the appointment of a real-time news editor, travel editor, director of news video and managing editor.