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Heineken

Heineken awards premium beer brand account to St Luke's

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By Gillian West, Social media manager

March 31, 2014 | 1 min read

Heineken has expanded St Luke’s brief to include its premium beer brand account, building on the ad agency’s existing relationship with Heineken having held the Strongbow account since 2005.

St Luke’s has now been charged with helping the global beer brand to connect with its UK consumers through OOH, print and digital campaigns with work already underway from spring 2014 and supporting materials for The Heineken Cup final in May.

“St Luke’s have impressed us over the years with their outstanding work for Strongbow. They were the natural choice of partner to help us meet aggressive growth targets for Heineken in the UK,” David Lette, premium brands director at Heineken said.

Chief executive at St Luke’s Neil Henderson added: “It is a privilege to be working on one of the most iconic brands ever. Our challenge is to create work that lives up to the standard set by some of the world’s greatest agencies.”

St Luke’s won the account from Publicis and appointment does not affect the global Heineken account run out of Amsterdam, handled by Wieden+Kennedy.

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