82% of top brands maintain Facebook pages while 64% maintain Google Plus pages
Google Plus has almost as many users in the US as Twitter does, new research from Forrester finds, with both sites being visited at least monthly by 22 per cent of US online adults, compared to Facebook's 72 per cent.
Forrester has also reported that followers engage much more regularly with Google Plus posts compared to Twitter posts.
"Considering Google Plus' benefits, it's surprising that more than one-third of large brands don't use the site," analyst Nate Elliott said in his new research, which evaluated the social profiles of 50 leading brands on seven social networks, including 3,135,839 user interactions with 2,536 brand posts.
It was discovered that 82 per cent of top brands maintain Facebook pages and only 64 per cent maintain Google Plus pages, while brands post on Facebook 56 per cent more often than they post on Google Plus.
Elliott added: “Most social relationship platforms can automatically syndicate all your Facebook posts directly into Google Plus — meaning once you've set up your Plus page, it takes almost no extra work to maintain.”