Ad of the Day - Vodafone 'The Call'
This powerful spot shows fire fighters at the scene of a car crash, fighting a blaze that threatens to get worse before it can be brought under control. As we watch, the wife of the main fireman talks in VO about what life is like with someone whose job is so dangerous, and how you always wait for a call or a text to say everything's okay.
It transpires 77 per cent of the emergency services are with Vodafone, and this is a highly memorable way to impress on us that if it's good enough for them, it's good enough for us.
What's also impressive is that one of the two CDs who came up with the ad played the extremely convincing VO role herself... a lucrative sideline beckons.
Creative Agency: Grey London
ECD: Nils Leonard
Creative Director: Vicki Maguire / Jonathan Marlow
Planner: Leo Rayman / Rachel Woolley
TV Producer: Angela Eleini / Joe Arojojoye
Film Production: Academy Films
Director: Marcus Söderlund
Producer: Medb Riordan
Photography: Barry Ackroyd
Editor: Tom Lindsay
VFX: Electric Theatre Collective
Sound Design: Sam Ashwell @ 750MPH
Media Agency: OMD
Content created with:
Grey London
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