The Drum Awards for Marketing - Extended Deadline

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By Jennifer Faull, Deputy Editor

March 30, 2014 | 2 min read

This powerful spot shows fire fighters at the scene of a car crash, fighting a blaze that threatens to get worse before it can be brought under control. As we watch, the wife of the main fireman talks in VO about what life is like with someone whose job is so dangerous, and how you always wait for a call or a text to say everything's okay.

It transpires 77 per cent of the emergency services are with Vodafone, and this is a highly memorable way to impress on us that if it's good enough for them, it's good enough for us.

What's also impressive is that one of the two CDs who came up with the ad played the extremely convincing VO role herself... a lucrative sideline beckons.

Creative Agency: Grey London

ECD: Nils Leonard

Creative Director: Vicki Maguire / Jonathan Marlow

Planner: Leo Rayman / Rachel Woolley

TV Producer: Angela Eleini / Joe Arojojoye

Film Production: Academy Films

Director: Marcus Söderlund

Producer: Medb Riordan

Photography: Barry Ackroyd

Editor: Tom Lindsay

VFX: Electric Theatre Collective

Sound Design: Sam Ashwell @ 750MPH

Media Agency: OMD

Vodafone

Content created with:

Grey London

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