29 March 2014 - 9:40am | posted by | 1 comment

Harrods and Fabergé invite fans to create digital animations

Luxury jewellery firm Fabergé has partnered with Harrods to host a digital portrait installation as part of an Easter themed pop-up.

The ‘Fabergé Cinescope’ will enable visitors to try Fabergé jewellery via a digital mirror and create a one-of-a-kind animation portrait of themselves that can be shared across social media.

Created in collaboration with Miroslava Duma, founder of Russian fashion site Buro 24/7, the digital concept is inspired by a popular Victorian novelty that creates a pre-cinematic form of animation.

The animated portrait is based on the trompe-l’oeil optical effect created by two images placed on either side of a disk creating an illusion of being one image when rotated quickly.

The initiative runs from 1 April to 21 April and will “marry innovation with tradition”, transforming a period toy into a "digital-age concept".

Comments

29 Mar 2014 - 12:41
Fastamir's picture

Instead of wasting time on stuff like this spend some resources of user engagement via video..... Brands spend hundreds of thousands on 30 second videos and offer users no way to interact..... www.ivitv.co amir@ivitv.co

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