28 March 2014 - 9:42am | posted by | 3 comments

Tight Briefs – the best of week five: Save the hashtag winner revealed

In response to reports that Twitter is considering ditching the hashtag, our fifth Tight Brief challenged our readers to come up with a campaign to save it.

For the last week, the many ideas we received have been open to a public vote on thedrum.com and today we can reveal the top 10 and the Tight Briefs winner for week five.

You can see the top 10 they chose in descending order below. As always, this week's winning entry will be shortlisted in a special Tight Briefs category at this year's Chip Shop Awards.

Creative Review: 

10. Tim Sinclair

10. Tim Sinclair

9. Alexandra Lomas

9. Alexandra Lomas

8. Johannah Lynch

8. Johannah Lynch

7. Tom Wood and Josh Toogood

7. Tom Wood and Josh Toogood

6. David Dobson

6. David Dobson

5. Neil Wright

5. Neil Wright

4. Richard Dalrymple

4. Richard Dalrymple

3. Kevin Bratley

3. Kevin Bratley

2. Matthew Wyatt

2. Matthew Wyatt

1. Jane Brierly

1. Jane Brierly

Well done to this week's winner Jane Brierly, whose cheeky ad will now be shortlisted alongside all the previous Tight Briefs winners in a special category at the Chip Shop Awards.

If you weren't a winner this week, don't despair as another Tight Brief is upon us already: This week we want you to create dating ads for either Chris Martin or Gwyneth Paltrow.

And if Tight Briefs has got your creative juices flowing, you still have the remainder of the day to submit your ideas into the Chip Shop Awards at chipshopawards.com.

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Comments

28 Mar 2014 - 11:07
osbornenash's picture

Might be a fairer contest if the public vote to shortlist to five, with someone who actually knows a little bit about creativity picking the winner - otherwise I fear it's going to start to devalue the excellent Chip Shop Awards. Fun competition, but unfortunately more of a popularity contest (and as I have no friends, I've also no chance of winning). Maybe I'm taking this too seriously...

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31 Mar 2014 - 11:20
paist12772's picture

I entirely agree. It's a "who has the most friends in the office we can forward this to" award. As a previous winner of this I feel it would be fair to others to first be subjected to moderation before voting begins or, as you suggest, voting should result in a shortlist which is then judged. @osbornenash

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28 Mar 2014 - 12:51
mark_astle's picture

It's usually a 'who can make the most risqué ad' award. Understated wit doesn't stand a chance. And art direction doesn't seem to matter either.

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