Three takes a personalised approach to 4G promotion with 4,500 film variants to send to customers
In order to promote its 4G offering mobile network Three has gone for the personal touch with its chief executive recording personalised messages for each of its customers.
Dave Dyson and his supporting cast have recorded some 4,500 name variants for a video which will be sent to those with a 4G devices as soon as 4G comes to their area.
Sent via text, the video campaign is the first time Three had reached out personally to its customers, and though you would think videos starring the chief executive would be more restrained the activity remains true to the brand’s ‘Silly Stuff. It Matters’ brand ethos.
The activity will run from today and throughout the year as the 4G network expands, with 36 major towns and cities already able to receive of 4G, increasing to 50 cities and 2000 towns by the end of the year.