DesignCrowd suggests possible brand identities for new ITV breakfast show Good Morning Britain
Earlier this month ITV revealed that Daybreak would be joining the likes of The Big Breakfast, GMTV and TV-am on the breakfast TV scrapheap and replaced by Good Morning Britain, a new show fronted by ex-BBC Breakfast host Susanna Reid, Ben Shepherd, Charlotte Hawkins and Sean Fletcher.
In light of this new crowdsourcing design company DesignCrowd challenged its community of designers to come up with a new logo for the brand.
Speaking to The Drum, Jo Sabin, marketing manager for DesignCrowd.co.uk, explained: “When we heard that Daybreak was relaunching as Good Morning Britain, our team at DesignCrowd was excited at the prospect of a new flagship breakfast show, and interested to see how this rebrand would be represented.
“Ahead of the unveiling, we challenged our designers to create a logo for Good Morning Britain, to offer some inspiration to ITV. The results are great, and they're a testament to how crowdsourcing can be a creative way to rebrand, with the help of our profoundly creative community.”
With the new show set to go live in the spring and the branding to be revealed in the near future, check out some of the possible logos DesignCrowd members from the UK and further afield have come up with.
