The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Creative Works: Vote for your favourite, winners to be featured in 16 April issue of The Drum

By Karyn Dougan, Editorial Assistant

March 31, 2014 | 32 min read

The Drum brings you a round-up of some of the latest interesting Creative Works.

Every week The Drum publishes a selection of new Creative Works.You can vote for the work you like best, simply by clicking the 'Like' button beside the work, and the winner will be featured in the next issue of The Drum (16 April) in the Creative Works spread. Other popular entrants will also be considered for the print edition. Submit your vote before Monday 7 April to guarantee your favourite makes it into the printed magazine.To submit work for future publication contact gillian.west@thedrum.com. For voting updates and more follow The Drum Creative Works on Twitter - @TheDrumCreative.

WCRS: Sky Broadband 'Captain America: The Winter Soldier tie-in'

Brand: Sky BroadbandTitle: Captain America: The Winter Soldier tie-inAgency: WCRSAgency Website: http://www.wcrs.comCreative Director: Leon Jaume, Simon RobinsonClient Creative Director: Barry SkolnickCreatives: Katy Hopkins, Steve HawthorneAdditional Credits: Agency Producer: Sally LipsiusAccount Handling: Anna CovellMedia Agency: MediacomPrint Agency: Venture ThreeProduction Company: Rattling StickDirector: Ivan BirdProducer: Lucy SherwoodEditor: Jonnie Scarlett @ The QuarryPost-Production: Golden SqAudio: Grand CentralPublished: March 2014Short Rationale (optional): Sky has collaborated with Disney UK and Ireland to use the upcoming release of Marvel’s Captain America: The Winter Soldier to help promote Sky Broadband Shield and to showcase its internet protection. Samuel L. Jackson will be leading the TV campaign which is part of Sky’s wider ambition to raise awareness of the importance of online safety. The new TV ad, which was created by WCRS and Sky, will coincide with the release of Marvel’s Captain America: The Winter Soldier, which will be in cinemas from 26 March. The ad airs across Sky and terrestrial channels, and will be backed by a fully integrated campaign, including press and outdoor executions which have been created by V3. Creating a campaign across all platforms is the next step in Sky’s approach to help customers protect themselves online; by both providing the tools and then making sure customers are aware that these tools exist.

AKA: Museum of London 'Sherlock Holmes The Man Who Never Lived and Will Never Die'

Brand: Museum of LondonTitle: Sherlock Holmes 'The Man Who Never Lived and Will Never Die' Agency: AKAAgency Website: www.akauk.com Title Graphics: A+B StudioAgency Website: www.aplusbstudio.com Creative Director: Marc Evanson BaileyDesigners: Chris Loader, Giulia Perryman Published: March 2014Short Rationale (optional): In order to assist the Museum of London in achieving its goals for this upcoming exhibition, our creative campaign needed to hit the perfect balance between instantly familiar Sherlock iconography and a fresh, contemporary perspective. The resulting concept design invites audiences to explore the mind of Sherlock Holmes, underlines his huge significance within the London landscape and gives an insight into the exhibition’s unique and exciting proposition.

RKCR/Y&R: Marks & Spencer 'Spring/Summer 14 Leading Ladies'

Brand: Marks & SpencerTitle: Spring/Summer 14 Leading Ladies Agency: RKCR/Y&RAgency Website: http://www.rkcryr.com/Executive Creative Director: Mark RoalfeCreative Team: Nick Simons, Jules ChalkleyAdditional Credits: Planning David FrymannBusiness Director: Priya Patel Client Name: Patrick Bousquet-Chavanne, M&S Executive Director Marketing and Business DevelopmentAgency Producer: James Orr (Production Director)Photographer: Annie LeibovitzProduction Company: The Production Club, The Production FactoryMedia Planning: Walker MediaPublished: March 2014Short Rationale (optional): Marks & Spencer’s spring/summer 2014 advertising campaign features a stellar line up of British leading ladies shot by legendary photographer Annie Leibovitz. The eclectic group of influential British women, including Emma Thompson, Rita Ora and Annie Lennox, take centre stage in the latest ‘Leading Ladies’ campaign, created by Rainey Kelly Campbell Roalfe/Y&R.Showcasing M&S’ spring/summer collection, the campaign celebrates British women from diverse backgrounds and professions. Also included in the line-up are supermodel, activist and artist Alek Wek, campaigner and life peer Baroness Lawrence of Clarendon OBE, designer and fashion guru Lulu Kennedy, chef, writer and broadcaster Rachel Khoo and Roma Agrawal, structural engineer and advocate for technical careers. The leading ladies are presented in four images across British settings from a coastal scene to the idyllic countryside. Locations include Camber Sands and the Cotswolds.

BBH London: KFC 'Bus'

Brand: KFCTitle: BusAgency: BBH LondonAgency Website: http://www.bartleboglehegarty.comBBH Creative Team: Matt Moreland & Chris Clarke, Mads Mardahl & Anders WendelBBH Creative Director: Hamish PinnellBBH Deputy Executive Creative Director: David KolbuszAdditional Credits: BBH Team Manager: Leo SloleyBBH Team Director: Phil BakerBBH Strategy Director: Ross BerthinussenBBH Strategist: John JonesBBH Producer: Natalie ParishBBH Assistant Producer: Adam ReidProduction Company: BlinkDirector: Benito MontorioExecutive Producer: James BlandProducer: Josh BarwickDoP: Alwin KutchlerPost Production: MPC / The MillEditor/Editing House: Paul Watts @ The quarrySound: Jack @ WaveTypographer: JellyPublished: March 2014Short Rationale (optional): KFC has launched a new campaign, created by BBH London, to promote its new range of Slow Cooked Pulled Chicken products. The work signals a new creative direction for KFC, moving towards a more emotionally engaging style of advertising.The new film, ‘Bus’, is based on the idea that in the Southern States of America the slower you take things, the greater the reward. The film sees a young man spending months trying to woo a beautiful young woman he sees on a bus. Over a passage of time, and the boy's increased efforts, their relationship blossoms.

Pearly Yon: Hamilton Russel 'Delphis Syrah and Delphis Sauvignon Blanc'

Brand: Hamilton RusselTitle: Delphis Syrah and Delphis Sauvignon BlancAgency: Pearly YonAgency website: http://www.pearlyyon.comCreative Director: Simone HodgskissArt Director: Simone HodgskissCopywriter: Anthony Hamilton RusselIllustrator: Simone HodgskissAdditional credits: Rotary PrintPublished: November 2013Short rationale (optional): Delphis Sauvignon Blanc and Delphis Syrah are made exclusively by Hamilton Russel for the Nimb Hotel, located in the Tivoli Gardens in Copenhagen, Denmark. Tivoli was originally built as a 15 acre exotic, pleasure garden for the locals in 1843. Entertainment included theatrical performances, promenade paths, outdoor pavilions, music, public houses, restaurants, cafés, elaborate flower gardens and amusement rides such as a merry-go-round and a miniature train ride. The romantic essence of the park’s origins still hold true today as Tivoli is still well attended by locals and tourists and has since added to the growing list of amusements and exotic culture.The Haviside's Dolphin is an endangered species found on the West Coast of South Africa and Namibia which made it an excellent candidate to represent the South African wine. A percentage of every bottle of Delphis sold goes towards preserving the Haviside's from extinction.The design of label pays homage to the Art Deco era, which is prevalent in the architecture used for many of the buildings in Tivoli Gardens.

Big Communications, Leicester, UK: Quorn 'QUORN’S APP RECIPE FOR SUCCESS'

Brand: QuornTitle: QUORN’S APP RECIPE FOR SUCCESS Agency: Big Communications, Leicester, UKAgency website: http://www.bigcommunications.co.uk/ Creative Director: Dylan BoggDigital Experience Director: Ashika ChauhanCopywriter: Gareth HopkinsDesigners: Vijay Ram, Josh CallaghanAdditional credits: Matt Butterworth, Mark Dimech, Natalie Chase, Aouse Al-RawiPublished: March 2014Short rationale (optional): Quorn has served up its very first app in response to consumer demand for recipe inspiration on their mobile devices.

ITV Creative: ITV Britain’s Got Talent 'The Mummy and Daddy of Talent Shows'

Brand: ITV Britain’s Got TalentTitle: The Mummy and Daddy of Talent Shows Agency: ITV CreativeCreative Director: Tony PipesPhotographer: Oliver CariouAdditional Credits: Director: Michael BaldwinProducer: Charlotte TrotmanProduction Design: Drogo MichieEditor: Ryan BoucherPost Production: RushesColourist: Simone GrattarolaSound Design: Munzie Thind @ Grand CentralPublished: March 2014Short Rationale (optional): ITV’s marketing campaign for this year’s Britain’s Got Talent gives an insight into our judges’ lives now they are all doting parents.It’s a family affair this year for our judges Simon Cowell, Amanda Holden, Alesha Dixon and David Walliams as we see them juggling family life with work as they are about to record an episode of Britain’s Got Talent. It’s five minutes before the judges go live on air and they are all in their dressing rooms. New mum Alesha is all glammed up ready to go but she is also being kept busy entertaining her gorgeous baby daughter Azura, smiling and dancing around for her. Amanda is getting ready and doing her make-up, looking glamorous as always, while her younger daughter Hollie has been entertaining herself painting. But as Amanda gets her 5 minute curtain call, she looks down to see Hollie has been painting more than a picture. Meanwhile David is nowhere to be seen and it seems that Simon might be struggling to juggle things as he is running late… But as we see inside his dressing room it transpires that it is actually an oasis of tranquillity with Simon being pampered in a chair, surrounded by an army of glamorous nannies who are tending to Simon and baby Simon’s every need. When another nanny, in the shape of David Walliams arrives, the tranquillity is disturbed with baby Simon throwing a rattle at the not-so-glamorous David, while Simon looks on, smiling and saying ‘that’s my boy’.

StartJG: Airport City Manchester 'The world’s intelligent business destination'

Brand: Airport City Manchester Title: The world’s intelligent business destinationAgency: StartJG, Manchester, UKAgency website: http://www.startjg.com Creative Director: Matt WheatcroftCopywriter: Sophie JamesProducer: Liz BirkbeckSenior Designer: Lee IsherwoodPublished: March 2014Short rationale (optional): Following a competitive pitch, StartJG was commissioned last year to assist with Airport City Manchester’s ambitious rebrand project. StartJG has helped Airport City define a new brand strategy and proposition, evolve its identity, visual style and tone of voice, and roll out the new brand across key collateral.Airport City’s rebrand has been shaped by an increasing focus on Chinese audiences, following the appointment of the Beijing Construction Engineering Group (BCEG) as a joint venture partner in October 2013 – a major landmark in Chinese investment into the UK. With studios in Manchester, London, Shanghai and Hong Kong, StartJG were perfectly positioned to craft a solution that appeals to both Chinese and UK businesses.StartJG redesigned the brand around the idea of ‘intelligent connectivity, positioning the development as ‘the world’s intelligent business destination, and building on values of ‘intelligence’, ‘growth’, ‘quality’ and ‘connectivity’. The brand emphasises the unique selling points of Airport City while also drawing on Manchester’s proud history of innovation, leveraging awareness of this increasingly global city.The dynamic identity is made up of a set of connected ‘nodes’, originally inspired by Ernest Rutherford’s atomic model, while the minimal colour palette builds on traditional Chinese symbolism. Metallic gold signifies prosperity, while green accents imply a foundation for growth.The brand campaign, which includes a film and limited edition, collectible set of ‘intelligent stories’, will tour key Chinese cities in the coming months.

W+K Amsterdam: Tesco Mobile 'Unfamiliar Shower, Humble Teapot'

Brand: Tesco MobileTitle: Unfamiliar Shower, Humble TeapotAgency: W+K AmsterdamAgency Website: http://wkamst.comCreative Director: Bern HunterArt Director: Jordi LunaCopywriter: Andrew DobbieAdditional Credits: Head of Broadcast Production: Erik VerheijenBroadcast Producer: Ross PlummerAssociate Producer: Stijn WikkerinkPlanner: Nick DochertyAccount Director: Eleanor ThodeyAccount Manager: Kerstin HaggArt Buyer: Maud KlarenbeekStudio Artist: Malia KillingsProject Manager: Stacey PruddenBusiness Affairs: Justine YoungProduction Company: Knucklehead, LondonDirector: Siri BunfordDirector of Photography: Martin LuheExecutive Producer: Matthew BrownEditing Company: Xavier PerkinsEditor: Xavier PerkinsAudio Post: Wave Sound Studios, AmsterdamSound Designer/Mixer: Alex Nichols-LeeMusic: The Teapot: Title: The TeapotComposers: Jesse Molloy, David Velth, Erik-Jan Grob, Michiel MarsmanPublisher: Sizzer AmsterdamMusic Supervisor: Michiel Marsman, Sander van MaarschalkerweerdThe Shower: Title: The ShowerComposer: Sanjiv SenPublisher: Ultra SchmoozePost Production: MPC, AmsterdamFlame: Lise Prud’HommeTelecine: John-Clement SoretProducer: Sharuddin RosunallyPrint Production: Photgrapher: Victoria LingProduction Company: Siobhan SquirePublished: March 2014Short Rationale (optional): The two TVC spots launch the campaign that dramatise the epic feeling people experience when small but important things in life work better than expected; an unfamiliar shower and the humble teapot. In each scenario an individual is expecting the absolute worst, but in the end it all turns out fine. In fact it turns out better than expected, which is exactly how it feels to be with Tesco Mobile. With Anytime Upgrades, 4G at no extra cost and Capped Contracts, customers can expect better when choosing the network.

The Red Brick Road: The Association of Train Operating Companies (ATOC) 'Two Together Railcard'

Brand: The Association of Train Operating Companies (ATOC)Title: Two Together RailcardAgency: The Red Brick RoadAgency Website: http://www.theredbrickroad.com/Creative Director: Richard Megson, Matt DavisCreatives: Baz Williamson, Jess LittleIllustrator: (people) Ben KirchnerAdditional Credits: Client Services Director: Andrew GodleySenior Account Manager: Kate GilleyAgency Planner: Ben Mitchell Agency Producer: Tara MegsonProduction Company: th1ng Animation Director: Shay Hamias Producer: Milana KaraicaEditor: Post-production: th1ngGrade: Danny AtkinsonMusic Arranger & Composer: Tom ClarkMusic Publisher: SquarepegMedia Agency: Carat (Leeds)Media Planner: Kym SextonPublished: March 2014

Carat UK: Lego 'Mixels'

Brand: LegoTitle: MixelsAgency: Carat UK, LondonAgency website: http://www.carat.co.uk/ Brand Manager: Harry Harrison (at LEGO)Brand Director UK/IRL: Angie Tutt (at LEGO)Additional credits: Carat: Chris Kelly, Louisa Kaprow, Tom Devlin Published: March 2014

Mcgarrybowen: Tassimo 'Be Indecisive '

Brand: TassimoTitle: Be Indecisive Agency: mcgarrybowenAgency Website: http://www.mcgarrybowen.co.uk/en-GB Executive Creative Directors: Angus Macadam & Paul JordanCreative Team: Holly Fallows & Charlotte WatmoughAdditional Credits: Planning Director: Nicole RulkaBusiness Director: Robbie BlackAgency Producer: Abbi TarrantProduction: StinkDirector: Arno Salters Producer: Andrew LevenePost-production: The MillAudio production: Grand CentralMedia Planning: CaratPublished: March 2014

Leo Burnett: McDonald’s 'Little Piccadilly'

Brand: McDonald’s Title: Little Piccadilly Agency: Leo BurnettAgency Website: http://www.leoburnett.co.uk/Creative Director: Charlie Martin, Ben Lunt Art Director: Elisa Frediani, Pansy AungCopywriter: Amanda Julius, Anna SweetIllustrator: Stanley ChowAdditional Credits: Planner: Kit AltinHead of Art: Russell BrownArt Buyer: Christine DeBlangyIllustrator: Stanley ChowProducer: Rene Chan, with Becky Crilly and Lorenzo GuernieriFront-end Development: Pirata London and HollerBack-end Development: DEPAccount Management: Emily Somers, Rosie Greaves, Ali Wilde, Annabella Smith, Katie DallyShort Rationale (optional): McDonald's iconic advertising sign has been part of the fabric of London's equally iconic Piccadilly Circus for over 20 years, and now McDonald’s is re-launching this advertising site. Named ‘Little Piccadilly’ the site is the world's first digital advertising screen to be fully interactive 24/7, 365 days a year. Little Piccadilly holds a mirror up to London and reflects the democratic values of the McDonald's brand by enabling everyone to make their mark on one of the most visited locations in the world.

Mayra Monobe: El Árbol del Cacao 'Corporate Identity for El Árbol del Cacao'

Brand: El Árbol del CacaoTitle: Corporate Identity for El Árbol del CacaoAgency: Mayra MonobeAgency website: http://www.mayramonobe.comAdditional Credits: Designer: Mayra MonobePublished: March 2014Short rationale (optional): El Árbol del Cacao is a new Online Chocolate Store in Barcelona - Spain, dedicated to selling premium chocolate made in Catalonia. The logo is a reference to the cocoa pod and also functions as a stamp whilst the visual system takes cues from textiles from Ghana and Ecuador, places of origin of the brand's raw material. The patterns convey elegance and a sense of origin and unifies all elements of the brand.

McCann: First Great Western 'Building a Greater West'

Brand: First Great WesternTitle: Building a Greater WestAgency: McCann LondonAgency Website: http://www.mccannlondon.comECD: Laurence Thomson, Rob DoubalCreative Director: Mike OughtonAdditional Credits: Planner: Nicky Vita, Tom KeaneAccount Handlers: Pip ShepherdAgency Producer: Ross WalkerMedia Planning: MEC ManchesterPublished: March 2014Short Rationale (optional): The campaign promotes a £15 billion investment, the largest investment in the railway since Brunel built the Great Western Railway 176 years ago. The Building A Greater West” campaign features a series of portraits of the people who are playing a part in the railway’s rejuvenation. From engineers to customer services advisors, technicians to station supervisors, every employee at First Great Western has a part to play in ‘Building A Greater West’, and are featured in the ads. The campaign also illustrates that the investment is more than just an investment in the rail service; it’s an investment in the optimism, confidence and prosperity of the whole region and everyone in it. They are not just building a greater railway, they are building a greater west. Striking images of the region’s landscapes are used in the campaign, and promote the new facilities that the improved railway will feature such as better stations, more seats, and Wi-Fi across the network. The campaign runs across a variety of media including across press, radio, digital and OOH, and will run for one month.

Clemenger BBDO Melbourne: Snickers 'You’re not you when you’re hungry'

Brand: SnickersTitle(s): You’re not you when you’re hungryAgency: Clemenger BBDO MelbourneAgency Website: http://www.clemengerbbdo.com.au/Creative Chairman: James McGrathExecutive Creative: Director Ant KeoghCopywriter: Andre HullArt Director: Lee SunterAdditional Credits: Marketing Director: Matthew GrahamGroup Marketing Manager: Brad ColeSenior Producer – TV: Lisa MoroPlanning Director: Michael DerepasPlanner: Matt PearceGroup Account Director: Jennifer ChinSenior Account Director: Tim ClarkDirector: Nick Kelly, The Sweet ShopCamera Operators: Andrew Dunlop, Chas Mackinnon, Jimmy HarmsworthEditor: Graeme Pereira The ButcheryProducer: Nikolas Aulich, The Sweet ShopProduction Company: Wilf Sweetland (MD), Edward Pontifex (EP), The Sweet ShopPost Production Company: The Butchery / The RefineryFlame Artist: Eugene Richards, The RefinerySound Designer/Engineer: Stevo Williams, Flagstaff StudiosSound House: Flagstaff StudiosPublished: March 2014Short Rationale (optional): Clemenger BBDO Melbourne and Snickers staged a candid camera-style experiment on the streets of Melbourne to prove that construction workers are just not themselves when they’re hungry.The experiment continues the internationally lauded (and hugely popular) ‘You’re not you when you’re hungry’ Snickers campaign.

Grey London: Vodafone 'The Call'

Brand: VodafoneTitle: The Call Agency: Grey London Agency Website: http://www. grey.co.uk Executive Creative Director: Nils LeonardCreative Director: Vicki Maguire, Jonathan MarlowAdditional Credits: Agency producer: Ange Eleini, Joe ArojojoyeCreative producer: Stephen KessellAccount Management: Natalie Graeme, Sophie Fredheim, Morwenna White-ThomsonPlanning: Leo Rayman, Rachel WoolleyMedia agency: OMDProduction company: Academy Director: Marcus SöderlundEditor: Tom LindsayProducer: Medb RiordanDOP: Barry Ackroyd Music: Fragments of Self by Tom Hodge & Max CooperPost-production: Electric Theatre Audio post-production: 750Published: March 2014Short Rationale (optional): Grey London has unveiled its first work since being appointed to the Vodafone UK roster. The campaign highlights the dependability of Vodafone’s network and centres around its support of the emergency services in the UK.The film opens in the midst of a full-blown emergency – a car is ablaze on a motorway, a fire engine is in attendance, fire crews fight the blaze. Heroic, brave, real; they get on with the job. Over the chaos, a soft but matter-of-fact voice kicks in: the voice of a fireman’s wife on the internal struggle she wages, every time her man leaves the house. “People say ‘but don’t you worry?’”, she tells the viewer. “And I go, ‘well no, it’s just what they do’. It’s what they are trained to do. They are used to it. And so are you.”“But even after 27 years, you still want a call, or a text. But when he does, it’s never ‘I love you’, ‘I’m okay’, ‘I’m safe’. It’s just ‘what’s for dinner?’ Daft beggar”. The blaze is out, and as the fireman takes off his helmet, it’s revealed that Vodafone’s network supports 77 per cent of the emergency services. The film ends with the line ‘Power to our emergency services. Power to you.’

BETC Paris: Air France 'France is in the air'

Brand: Air FranceTitle: France is in the airAgency: BETC ParisAgency Website: http://www.betc-life.com/Executive Creative Director: Rémi BabinetCreative Director: Florence Bellisson, Ivan Beczkowski, Christophe ClapierArt Director: Marie-Eve SchoettlAssistant Art Director: Pierre Boutin, Michael Madou, Pierre CaurretCopywriter: David Soussan, Signature by Nathalie DupontPhotographer: Sofia Sanchez, Mauro MongielloAdditional Credits: Brand Management: Adeline Challon-Kemoun, Pierre de Saint-Albin, Caroline Fontaine,Catherine Masson, Valérie Cornec, Daniela CotigaAgency Management: Bertille Toledano, Tiphaine du Plessis, Sébastien Jauffret, Maëlle Varène, Anyce Nedir, Mathieu Ecollan, Philippe FrancStrategic Planning: Marianne Hurstel, Etienne de LaharpeRetouching: Marie ZacchiMatte Painting: Jean-Marie VivesArt Buying: Isabelle Mocq Orain, Pia SchneiderProduction: RITA PRODUCTIONS : Isabelle Severi, Karine ManzicBETC : Annick Audoux, Valérie Kula, Charlotte DaouiriPublished: April 2014Short Rationale (optional): Created by the agency BETC, the new campaign consists of six visuals illustrating the services offered by Air France: the comfort of the A380, the new La Première cabin, the new Business cabin, gastronomy, the network and SkyPriority (priority channels at more than 1,000 airports). It is supplemented by 12 visuals depicting iconic destinations served by Air France (Paris, New York, Brazil, China, Japan, Africa, Italy, etc.)."Air France, France is in the air" is daring to be different to carry the ambitions of the Transform 2015 plan. The visuals, created by the Argentine photographers Sofia & Mauro, create an effect of surprise by mixing heritage and modernity, while echoing Air Franceʼs past as a renowned poster specialist. Pleasure, youth and vitality emerge from images of the Moulin Rouge, the French Revolution, the Sun King, master chefs and haute couture. The airlineʼs eminently French character and the notion of the pleasure of traveling with Air France are illustrated in a fun, lively and exciting message, in line with the French lifestyle. The bright and offbeat tone creates a form of affinity and proximity with the public.

Nexus Interactive Arts: IC tomorrow 'Nexus Stage'

Brand: IC tomorrow Title: Nexus Stage Production Company: Nexus Interactive ArtsAgency Website: http://www.nexusproductions.com/interactive-arts Director: Jim Le Fevre ECD: Chris O’Reilly Executive Producers: Luke Ritchie Additional Credits: Producer: Joana FlorDevelopment Producer: Gael McLaughlinProject Manager: Gui GuimarãesProduction Intern: Alan HongLead Developer: Pedro GarlaschiMobile and Server Side development: Will Munhoz Technical Director: Tony VolpeArt Director: Jack Cunningham Animation: Jim LeFevre, Felix Massie, Pedro GarlaschiSound Design: TBCProjection Mapping Consultant: Dan Sloane3D Modellers: Alexandra Stancu, Andrew Li3D Rapid Prototyper: Alexandra StancuDevelopment Intern: Dominic KollerStructure Fabricator: Matt GillStakeHolders: IC Tomorrow, Ogilvy Labs, JCDecauxPublished: March 2014Short Rationale (optional): The convergence of digital and physical worlds has been a major trend so far in 2014. The launch of NEXUS STAGE puts an unexpected twist on this with the launch of a new platform for public digital interaction with real world outcomes.Conceived by Nexus director Jim Le Fevre with Nexus Interactive Arts the platform seamlessly merges together a physical and digital environment and is an exciting innovation in the world of digital OOH advertising and site-specific multi-user interactivity.NEXUS STAGE seamlessly merges a physical and digital environment together to create a unique magical interactive visual experience. It allows multi-user interactive experiences to take place across physically built environments that are completely dynamic, both digitally and mechanically. It borrows all the interaction possibilities of regular screen-based experiences, but fully integrates it into an environment that is real.The product is aimed at the entertainment, cultural and advertising industries and offers a completely new platform in which to create bespoke social experiences. A unique combination of hardware and software technologies, the STAGE system can be integrated into almost any location (on the street, in a retail environment, in a public space) and has the potential to be adapted creatively to fit any campaign or purpose.A functioning prototype will be launched at Hackney’s BL_NK space on March 24th where participants will get to experience the next generation out-of-home interactive experience.http://www.nexusproductions.com/work/nexus-stage

This Way Up Design: Genesis Crafty 'Portfolio Rebrand'

Brand: Genesis CraftyTitle: Portfolio RebrandAgency: This Way Up DesignAgency Website: http://www.thiswayupdesign.comPublished: 2013 Short Rationale (optional): McErlain’s Bakery invited This Way Up to rebrand its bakery portfolio named Genesis Crafty, in preparation for an extensive relaunch into the UK market as well to re-establish its premium position in the Irish bakery category.Genesis Crafty undertook a strategic review of their brand through 2012/13 and recognised the need to communicate their craft bakery heritage and the handmade nature of their products, in order to create clear differentiation and build on the brand’s strengths. The packaging features one brother on each label wearing a baker’s hat that holds the product name and also transforms into clouds and sunshine, to represent the natural ingredients and passion they all have for baking. On each pack front, one of the brothers communicates a brief message, describing how every pancake, scone or soda is unique.The rebrand has also included a more playful tone of voice and this is brought to life more clearly on the delivery vans and on-line. The rebrand has also included a complete overhaul of the website, corporate stationery, signage at the bakery and all van livery.

Adam&eveDDB: Fosters 'Brad and Dan "Paddle of Rebuke"’

Brand: FostersTitle: Brad and Dan ‘Paddle of Rebuke’ Agency: adam&eveDDBAgency Website: http://www.adamandeveddb.com Executive Creative Director: Ben PriestAdditional Credits: Planner: Toby HarrisonMedia agency: Starcom Media VestProduction company: Hungry ManDirector: Tim BullockEditor: John Smith – The White HousePost-production: MPCAudio post-production: FactoryPublished: March 2014Short Rationale (optional): The 8th and latest execution in the Foster’s Good Call campaign from adam&eveDDB shows Aussie ‘agony uncles’ Brad and Dan dispensing telephone advice to a pub caller from Cardiff’ whose mate “keeps talking about the economy on a guys’ night out.”In ‘Paddle of Rebuke’, a new 30- second ad airing nationally from March 31, the beach hut duo instantly identify the pub talk problem as “ a classic case of GFC - Gentlemen’s Fun Crisis “ and their caller is advised to invent a code word or sign to warn his mate “when he’s being a drongo.”After confirming that he and Brad use the ‘Paddle of Rebuke’ in such circumstances, Dan is given the perfect opportunity to demonstrate its effectiveness when his beach hut partner momentarily muses about the way “the volatility of the financial markets in developed economies affects us all.”

Thompson Brand Partners: Leeds Building Society 'Rebrand'

Brand: Leeds Building SocietyTitle: RebrandAgency: Thompson Brand PartnersAgency website: http://thompsonbrandpartners.com Creative Director: Ian ThompsonArt Director: Richard BassettPhotographer: Richard MoranAdditional credits: Website by What Creative (Chris Kemm, Chris Skelton)Project Manager: Rachel CookPublished: March 2014Short rationale (optional): Since its establishment in 1875, Leeds Building Society has been focused on delivering products and services designed to help its members get on with their lives by saving and buying their own homes. This continues to lie at the heart of the organisation.A new brand proposition has been developed that will help drive all aspects of how the Society operates and help it to deliver the best possible service to members. To embed the proposition, Thompson has rebranded the organisation and has been working with the client team to deliver a colleague engagement programme throughout the UK, via a series of interactive workshops. This has been supported by a multi-channel internal communications campaign that has included the development of a social networking platform to help colleagues share stories and understand what the new proposition means to them. Thompson Brand Partners has also designed a new, modern visual identity, referencing the core activities of savings and mortgages, to support the proposition. The new identity is in the process of being applied throughout the Society, including branch frontages, staff uniforms and sales campaigns.The Society has also just launched a new website, designed and built by Thompson and digital partner, What Creative. This has involved a new approach to UX and customer journeys, a new site structure and new imagery, all designed to bring the brand proposition to life online. The site content has also been reviewed and brought in line with the new tone of voice. The website leads a number of developments to the Society’s digital communications.

Bolder Creative: Ministry of Sound 'Chilled House Sessions'

Ministry of Sound - Chilled House Sessions 5 Campaign from Bolder Creative on Vimeo.

Brand: Ministry of SoundTitle: Chilled House SessionsAgency: Bolder Creative, Brighton, UKAgency website: http://www.boldercreative.co.uk Creative Director: John Langham Animator: Dolph de Souza, John LanghamAdditional credits: Billy Bogiatzoglou, Lucy ViolaPublished: February 2013

Noeeko: Branch Creative

Brand: Branch CreativeAgency: Noeeko, Warsaw, PolandAgency website: http://www.noeeko.comCreative Director: Michal SyczArt Director: Michal SyczPublished: February 2014Short rationale (optional): Branch Creative is an executive production and advertising house that represents a pool of photographers, illustrators, and commercial directors from around the world. Noeeko created a sophisticated identity system with a playful typography treatment. The typeface used for B—C is Brandon Grotesque with small adjustments to the letter B. The wordmark uses the Brioni font to distinguish it from the B—C monogram.

Trending

Industry insights

View all
Add your own content +