Audi boosts website traffic with car finance videos
Car manufacturer Audi has increased visitors to the finance section of its web site by a massive 82% in February following the launch of 3 new videos designed to bring some clarity to the often confusing world of car finance.
The three videos, created by long-time partner agency Key Parker, cover Personal Contract Plans, Contract Hire and Hire Purchase, and seek to explain the detail behind the products in a simple and useful way.
Nigel Bromley, client services director at Key Parker, said: “Finance is often the slightly dull part of buying a car. It’s double maths for customers. We set out to explain the concepts behind the products in a way that would give Audi customers confidence in their own understanding.”
Natalie Taylor of Audi Finance said: “We set out to demystify finance, and to help our prospects feel more confident about selecting the product that best suits their circumstances. Encouragingly our research has shown us that 76% of potential customers say the films make them more likely to choose one of our products.”
You can view the videos here.
Content created with:
Key Parker
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