The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

March 28, 2014 | 1 min read

This arresting piece has people - from young to adult - hurling abusive words at each other, one following on from the next like some hate-inspired tag team. It's reminiscent of a potent scene in the film Fallen, where a malevolent spirit passes from person to person as they brush against each other on a busy street. There is a primitive human inclination to make others endure what one has suffered oneself, and this demonstrates it's not an acceptable path to take.

Creative Agency: The Gate

Creative: Rob DeCleyn / Simone Micheli

TV Producer: Fiona Renfrew

Film Production: Bare Films

Director: Joanna Bailey

Producer: Helen Hadfield

Photography: Martin Hill

Editor: Sam Sneade @ Speade

Post Production: Coffee & TV

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