Recruitment drive sees Media Agency Group aim for £40m turnover
Media Agency Group, the Salford based advertising and media planning consultancy, has pledged to double its turnover to £40m and double its staff to 100 by the end of the year.
The ambitious target has been set following the firm’s move to MediaCityUK, where the agency occupies an entire floor at the Digital World Centre.
Outlining one of the main growth drivers for this expansion Media Agency Group CEO Lee Denith said: “We are launching our Traccountable service in the next few months. This will show how many people respond to an advert using an embedded track code and geolocation service.
“For example, if someone sees an advert for a clothing retailer in a magazine whilst sat at home, and then decides to go to the website of that retailer, we will be able to measure that through our new service.
“We can tell our clients where and when people have been clicking onto their websites. This is going to be a gamechanger for the industry. If a client is spending £1.5m on advertising, of course they want to see what that money has delivered.”
Media Agency Group’s client list includes the likes of Bupa, KLM, Orange and ITV and has been nominated for two Recommended Agencies RAR Awards which take place later this month.