Designer Parfums appoints Poppy Delevingne as the face of Ghost
New fragrance, Ghost Eclipse, is set to be promoted by Poppy Delevingne, Designer Parfums has announced.
The floral fragrance, aimed at 18-35 year old women, will be promoted through a launch campaign of creative agency ODD.
Natasha Payne, brand manager of Ghost fragrances, said: “We believe that Poppy is the perfect embodiment of both the fragrance and our target audience; naturally confident, feminine and a little playful. We’re very excited to have her on board.”
The campaign will run across social, digital, print, POS and sampling.
Nick Stickland, founding partner and Creative Director at ODD, said: “We’re thrilled to be working with Ghost perfumes on their first ever integrated launch campaign.”
As well as promoting the new Ghost Eclipse fragrance, the campaign looks to grow awareness of the broader Ghost portfolio.