The Sun has become the first national newspaper to run dedicated hashtags alongside key stories, inviting readers to join the debate online and extend the digital reach of the title.
Printed under a ‘What do you think?’ banner at the foot of specific articles the daily feature will see publication of a selection of hashtags, helping to bridge the offline and online divide.
David Dinsmore, editor of The Sun, said: “The Sun has always powered the nation’s conversation, but by printing hashtags alongside our news we are making it easy for readers to share their opinions and continue the story online. In an increasingly digital world, it will also help a whole new generation discover Sun content and our unique brand of journalism.”
To back up this new focus a dedicated social media team headed by former Daily telegraph journalist James Manning has been recruited to oversee the rollout of tags such as #cordencameron to extend debate of James Corden’s interview with the PM and #scrumbag to accompany an interview with Rugby League love cheat Andy Powell.