26 March 2014 - 10:11am | posted by | 0 comments

Churchill Square Shopping Centre creates augmented reality fashion show using Zappar

Churchill Square Shopping Centre creates augmented reality fashion show using ZapparChurchill Square Shopping Centre creates augmented reality fashion

Brighton’s Churchill Square Shopping Centre has created an augmented reality fashion show to bring to life its spring summer fashion trends via mobile app Zappar.

The Zap It, Unzip It! show, which launches on 28 March, is the first show of its kind to be created by a UK shopping centre and will feature brands such as Warehouse, H&M, River Island and Next.

By scanning one of four unique Zap codes that have been placed in various locations around Brighton, including online, shoppers will be able to see one of four “trend-focussed” fashion shows on their smart phones.

Created by augmented reality platform Zappar, the team behind One Direction’s 1D campaign, consumers need to download the free Zappar app to scan the codes.

Tina Dallorzo, centre director at Churchill Square said: “We were looking for an innovative and fresh idea that would create a buzz about Churchill Square’s new spring summer 2014 collections and so the idea for the Zap It, Unzip It! fashion show was perfect.

“It’s the first time a shopping centre has done a fashion show like this and we are very pleased that Brighton’s Churchill Square is leading the way.”

The campaign, which will run for one month, is aimed at drawing consumers to shop in-store rather than online.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Glasgow University College of Arts Knowledge Exchange - communications strategy

20/11/2014
The College of Arts Knowledge Exchange is a leading-edge...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...

Cuckoo Design - HeadSpace

17/11/2014
If you want to work through your brand challenges and turn...

Welsh Blood - Precious Concept

17/11/2014
Description The Welsh Blood Service organises the...

Pentland / Ted Baker – AW14 footwear photography

14/11/2014
Pentland is behind some of the world’s best-known sports,...