25 March 2014 - 2:33pm | posted by | 0 comments

Ugg parent company Deckers opens “innovation lab” store in US

Ugg parent company Deckers opens “innovation lab” store in USUgg parent company Deckers opens “innovation lab” store in US

Deckers Outdoor, parent company of shoe brand Ugg Australia, has opened its first “Brand Showcase” store as it looks to improve its omnichannel customer experience.

Situated next to the company’s California-based headquarters, the flagship store, which opened last week, will serve as an “innovation lab” to continually test new technologies and merchandising approaches.

"Our new store will serve as the showcase for all of Deckers' brands and our expression of next generation retail. With the launch of this innovation lab we're better able to listen to customers' feedback, make product and service adjustments more efficiently, and heighten the overall customer experience," explained Dave Powers, president of omnichannel for Deckers.

"Shop in store using iPads, customise your product, order online, ship direct to your home free of charge or pick up in store. Whatever the preference, our goal is to align our capabilities to customer demand and help drive customer loyalty."

The new store is the first location to feature all seven of the company’s brands in one space, which also includes adventure wear brands Teva and Hoka One One.

Earlier this month John Lewis launched a technology incubator, ‘JLab’, to develop technological innovations to improve consumer experience. The lab will see five start-up companies work with John Lewis and Marks between June and September this year, where they will be given the support to develop their products and solutions.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...