25 March 2014 - 2:55pm | posted by | 0 comments

McDonalds invites public to create their own animated characters on interactive Piccadilly Circus billboard

McDonalds invites public to create their own animated characters on interactive Piccadilly Circus billboardMcDonalds invites public to create their own animated characters on
McDonalds invites public to create their own animated characters on interactive Piccadilly Circus billboard
McDonalds invites public to create their own animated characters on interactive Piccadilly Circus billboard

McDonald’s is relaunching its Piccadilly Circus ad site to become ‘Little Piccadilly’, letting passers-by create their own animated character and send it directly to the Piccadilly screen via their smartphone.

The long-term initiative is part of McDonald's wider plans to "reflect the democratic values" of the McDonald's brand.

Nathalie Pomroy, director of marketing at McDonald’s UK, said: “Little Piccadilly is the next step in McDonald’s digital journey, allowing people to interact with this iconic landmark in a unique and exciting way.

"We hope that passers-by will enjoy the fun interactive elements of this, creating their very own Little Piccadilly resident for all to see. We have embraced recent innovations in the digital media field, and as new trends develop and as the interactive media industry reaches maturity, we will continue to look for innovative ways to communicate with our customers.”

Devised by Leo Burnett’s Pansy Aung & Anna Sweet and developed by Amanda Julius & Elisa Frediani, there are over 300 million possible combinations of illustrated artwork and animations available at launch.

New functionality, such as messaging and real-time games, are also set to be rolled out in the future.

Fans are being invited to visit LittlePicca.com on a connected device to start creating their very own little resident.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Glasgow University College of Arts Knowledge Exchange - communications strategy

20/11/2014
The College of Arts Knowledge Exchange is a leading-edge...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...

Cuckoo Design - HeadSpace

17/11/2014
If you want to work through your brand challenges and turn...

Welsh Blood - Precious Concept

17/11/2014
Description The Welsh Blood Service organises the...

Pentland / Ted Baker – AW14 footwear photography

14/11/2014
Pentland is behind some of the world’s best-known sports,...