KFC adopts a 'Southern' way of thinking for Slow Cooked Pulled Chicken products promotion

KFC returns to TV screens this week, promoting its new range of Slow Cooked Pulled Chicken products.

Created by BBH London, the new work signals a change in direction for the brand, moving toward a more emotionally engaging narrative.

‘Bus’ is based on the Southern American thinking that the slower things take the greater the reward.

The film follows a young man slowly courting a young woman he sees on a bus and as time passes the boy’s efforts increase helping the relationship blossom.

Directed by Benito Montorio the new campaign will launch initially in Scotland before a nationwide rollout in September.

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

All by Gillian