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KFC adopts a 'Southern' way of thinking for Slow Cooked Pulled Chicken products promotion

KFC returns to TV screens this week, promoting its new range of Slow Cooked Pulled Chicken products.

Created by BBH London, the new work signals a change in direction for the brand, moving toward a more emotionally engaging narrative.

‘Bus’ is based on the Southern American thinking that the slower things take the greater the reward.

The film follows a young man slowly courting a young woman he sees on a bus and as time passes the boy’s efforts increase helping the relationship blossom.

Directed by Benito Montorio the new campaign will launch initially in Scotland before a nationwide rollout in September.

Gillian West

Gillian West manages the Creative Works section of The Drum covering weekly round-ups, Ad of the Day, Creative Work of the Week and Creative Work of the Month.

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