KFC returns to TV screens this week, promoting its new range of Slow Cooked Pulled Chicken products.
Created by BBH London, the new work signals a change in direction for the brand, moving toward a more emotionally engaging narrative.
‘Bus’ is based on the Southern American thinking that the slower things take the greater the reward.
The film follows a young man slowly courting a young woman he sees on a bus and as time passes the boy’s efforts increase helping the relationship blossom.
Directed by Benito Montorio the new campaign will launch initially in Scotland before a nationwide rollout in September.