Hyundai UK has teamed up with Copa90, the largest independent football channel on YouTube, as the automotive brand looks to engage with football fans and “add value” to its FIFA World Cup partnership.
The collaboration will see Hyundai UK support two original Copa90 shows, which will engage audiences in the lead up to the tournament with a series reviewing all 12 host cities, followed by a new interview series during the event.
Hyundai UK’s marketing director, Andrew Cullis, commented: “Our long-term partnership with FIFA allows us to connect fundamentally with a passionate global audience.
“For this year’s 2014 FIFA World Cup Brazil, we wanted to further improve that connection by working with Copa90 to bring engaging content and an exclusive competition to enhance the fans’ experience of the tournament - bringing a bit more of Brazil to Britain.”
The partnership launches today (25 March) with a competition asking fans to recreate their favourite goal celebrations and enter them online. They will then be in with a chance of winning one of seven pairs of VIP packages to the 2014 FIFA World Cup.