Heineken appoints TVC Group and Cow PR for consumer PR
Heineken has appointed TVC Group and Cow to handle its PR, following a competitive pitch process.
The pair are set to handle consumer PR, working across the range of brands including Heineken, Foster’s, Bulmers and Desperados.
Adam Clyne, global commercial director at TVC Group, said: “Heineken has an enviable portfolio of the best performing brands in the beer and cider category that are rich in innovation and, of course, taste. There isn’t an agency in the UK that doesn’t wish they were on this roster and we are obviously delighted they chose us.”
Sian Morgan, MD of Cow PR, said that the agency was ‘delighted’ to be working with the drinks brand.
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