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D&AD

D&AD to offer free membership as it looks to become ‘more visible, guiding and inspiring’

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By Ishbel Macleod, PR and social media consultant

March 25, 2014 | 2 min read

Anyone in the wider creative community can view the best work in the D&AD archive from the past 52 years, as D&AD introduces free membership for the first time.

At launch, users will be able to search back as far as 1990, with the full archive expected to be available online for August 2014.

Tim Lindsay, chief executive at D&AD, said of the move: “A look at D&AD’s history tells a wonderful story. In 1962, the organisation was the formed by a special group of designers and art directors, who came together to celebrate the best in commercial creativity, and that’s the spirit we continue today.

“But we’ve evolved a lot since then too. Our remit spans all corners of the world and we strongly believe in the role we have to play in bringing that community together, nurturing and supporting the next generation of design and advertising talent.

“That’s why we felt it so important to make this decision – to be more visible, guiding and inspiring, whilst creating greater opportunities for connection, collaboration and mentorship. The new digital archive is a wonderful illustration of the rich history of the industry and a fantastic resource; one that we believe should be accessible to all, regardless of who you are, or where in your career you may be.”

The free platform will allow users to explore work and interact with other creatives, although a higher full membership platform will offer further benefits, such as invitations to VIP events.

The new Membership structure will come into effect in conjunction with the launch of the new D&AD digital platform.

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