Ad of the Day: ITV Britain's Got Talent - The Mummy and Daddy of all talent shows
With all four of this year’s Britain’s Got Talent judges juggling stardom and parenthood this year the marketing campaign for the ITV talent show gives us a sneak peek at how Cowell et al are handling their responsibilities.
Set five minutes from air time the ad shows Simon Cowell, Amanda Holden, Alesha Dixon and David Walliams getting glammed up and ready to go.
Multi-tasking beautifully are Dixon and Holden, though Holden’s youngest daughter Hollie has caused a bit of a wardrobe malfunction painting more than just a picture.
As the runner reaches Walliams room he’s nowhere to be seen and Cowell, the newest parent of them all, is also running late. However, Cowell’s not knee-deep in nappies, but instead he’s surrounded by an army of glamorous nannies tending to his and his son’s every need.
The tranquility is soon disrupted when another not-so-glamorous nanny appears (I think we all know where this is going) as the baby throws his rattle at this new caretaker in disgust Cowell looks on smiles and says ‘That’s my boy’.