WPP commits to purchase majority stake in Cognifide
Advertising and PR giant WPP has announced its intent to purchase a controlling stake in Cognifide, the digital technology consultancy, as part of efforts to bolster its marketing technology expertise.
Cognifide specialises in content management and digital asset management technology, devising company-wide digital frameworks for clients in order to create, manage and optimise digital channels from web to mobile.
Operating from offices in London, Copenhagen and Poznan Cognifide’s client roster includes the likes of Skype, Roche and Virgin Media.
WPP Digital believe that by bringing Cognifide under its wing the firm will benefit from its global reach and full digital marketing capabilities, offering greater value to clients and providing a platform for the development of its own consulting service and technology capability.