Sylvanian Families looks to raise awareness of the brand appointing Noah to £1m ad account
Sylvanian Families is to work with Noah on a £1m ad campaign aimed at raising awareness of the toy brand in the UK and Ireland.
Of the appointment, Sylvanian Families marketing manager for the UK and Ireland, Sally Carnall said: “Our primary objective is to recruit at least 20 per cent new consumers year on year to the brand. The campaign will highlight our core brand values of: Love, Friendship and Nature.”
Ellen Kent, Noah founding partner, added: “We are thrilled to be working with the team at Sylvanian Families. This is an iconic brand loved by millions of children and adults around the world. Our focus will be to highlight key starter products in the advertising campaign with the aim of attracting a whole new generation of children to these charming toys.”
In addition to the TV work for Sylvanian Families Noah has also been commissioned to work on a the first TV campaign from sister brand Aquabeds, aimed at encouraging children to develop their skills in creativity and design.
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