Real Madrid star Cristiano Ronaldo's CR7 fashion line appoints M&C Saatchi Sport & Entertainment as retained agency
Real Madrid footballer Cristiano Ronaldo’s fashion line CR7 has appointed M&C Saatchi Sport & Entertainment as its retained international marketing and PR agency for 2014.
Appointment: Ronaldo fronts the CR7 underwear fashion line
The appointment follows a launch handled by the agency in 2013 and it has been tasked with creating a global launch strategy for CR7’s second collection, providing international PR support and handling social media integration.
Steve Martin, M&C Saatchi Sport & Entertainment CEO, said: “Integration across above the line and below the line activity is the right approach for forward-thinking brands. It ensures 360 degree thinking, consistency of message and a thorough approach.
“As an agency, we are experienced in handling strategic creative and executional elements across disciplines, therefore a combined brief utilises our resource in an intelligent way.”
The CR7 brand was created by a partnership between Ronaldo and Scandinavian underwear and socks manufacturer JBS Textile Group. New York designer Richard Chai worked with Ronaldo to design the underwear and sock fashion line.
Content created with:
M&C Saatchi Sport & Entertainment
Find out more