20 March 2014 - 6:14pm | posted by | 1 comment

Londoners left stunned as aliens and giant robots descend on city in Pepsi Max 'Unbelievable' campaign

Aliens, giant robots and a tiger appeared greeted stunned travelers on the streets of London when Pepsi Max launched the latest in its ‘Unbelievable’ campaign.

The brand adorned a typical London bus stop with digital technology to create the effects in front of unsuspecting passengers on New Oxford Street. The campaign was created by AMV BBDO and produced by Grand Visual, while OMD UK handled media planning and Talon took care of media buying.

Rachel Holmes, senior marketing manager, CSDs, PepsiCo UK, said: “It’s a testament to our agency partners that we can launch another unique media first for this campaign.

“It truly lives up to Pepsi Max’s Unbelievable proposition from the innovative media planning through to the fantastic creative.”

The content created at the bus stop will be hosted on the Pepsi Max YouTube channel.

Comments

24 Mar 2014 - 11:40
chrisarnold88

Excellent idea and use of technology. Envy!

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...