20 March 2014 - 6:14pm | posted by | 1 comment

Londoners left stunned as aliens and giant robots descend on city in Pepsi Max 'Unbelievable' campaign

Aliens, giant robots and a tiger appeared greeted stunned travelers on the streets of London when Pepsi Max launched the latest in its ‘Unbelievable’ campaign.

The brand adorned a typical London bus stop with digital technology to create the effects in front of unsuspecting passengers on New Oxford Street. The campaign was created by AMV BBDO and produced by Grand Visual, while OMD UK handled media planning and Talon took care of media buying.

Rachel Holmes, senior marketing manager, CSDs, PepsiCo UK, said: “It’s a testament to our agency partners that we can launch another unique media first for this campaign.

“It truly lives up to Pepsi Max’s Unbelievable proposition from the innovative media planning through to the fantastic creative.”

The content created at the bus stop will be hosted on the Pepsi Max YouTube channel.

Don't miss out... Get your Advertising news by email

See all specialist newsletters

36 related companies from Profile Hub:

Comments

24 Mar 2014 - 11:40
chrisarnold88

Excellent idea and use of technology. Envy!

0
1

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Brand new logo design for The Scottish Graduate School for Arts and Humanities

29/08/2014
The Scottish Graduate School for Arts and Humanities (SGSAH...

DrupalCon 2014

27/08/2014
We were selected by the Drupal Association through a...

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...

Case Study | Building Blocks

20/08/2014
Building Blocks's Operations Director and Co-Founder, tell...

Social Media Training

18/08/2014
We love to share what we know and what we've learned about...