Infographic: 38% of Brits visit newsbrand websites via laptop or PC
The National Readership Survey has released its latest Print and Digital Data (PDD) report, which shows that 38.4 per cent of adults in Great Britain visit news brand websites via a laptop or PC.
The quarterly report that fuses January to December 2013 NRS data with comScore data from November 2013, estimates that an enormous 42.5million people across the UK consume national and regional news brands on a monthly basis.
The latest report shows that online delivers an 11.7 per cent incremental increase to print across national and regional, daily and Sunday titles.
The largest uplift is to quality dailies at almost 82 per cent, while mid-market daily titles also see a significant uplift of 68 per cent.
The online readership of popular daily newspapers adds just over 28 per cent to print readership.
