#Budget2014 receives 150,000 mentions, while #ToryBingo racks up 40,000 mentions
Only four per cent of Twitter mentions about the budget were positive, with 89 per cent neutral and seven per cent negative, We Are Social has found.The official #Budget2014 hashtag was mentioned 150,000 times, while #budget was mentioned 90,000 times and #ToryBingo gained 40,000 mentions.Ed Kitchingman, research & insight director at We Are Social, said: "Perhaps because of the general impression that it would be a 'boring' Budget, or because the economy is seemingly recovering, meant that people weren't passionate on social media as last year."Surprisingly, after Labour's success last year with #downgradedchancellor, it chose instead to use the #budget2014. This meant that some of its key messages were lost on the broader hashtag."Conservative Party chairman Grant Shapps’ tweet suggesting that beer and bingo are the loves of hardworking people clocked up 2,000 retweets.
#budget2014 cuts bingo & beer tax helping hardworking people do more of the things they enjoy. RT to spread the word pic.twitter.com/5vbL7RDAg5
— Grant Shapps MP (@grantshapps) March 19, 2014
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