Allergan hands media and digital briefs to Rapp across Europe and Africa
Allergan, the multi-speciality healthcare company, has appointed Rapp to handle the European and African media account for its Juvederm brand.
Following a three-way-pitch, Rapp has been tasked to lead the media planning and search activity for the dermal filler brand.
This will target an audience of females aged between 35-59 and medical practitioners.
Ian Maynard, managing director of Rapp Media, commented: “Allergan growth ambitions in 2014 play to our insight driven global planning and buying capabilities. The difference in maturity and regulatory constraints across the markets means there’s no one size fits all approach.”
Meanwhile, the agency has also been handed the media and digital activities for Allergan’s disease education initiatives.