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Ad of the Day: Three - Singing Dictionary

This wonderfully bonkers ad is even more elaborate than you initially realise. Part of a campaign to highlight the news that calls to 0800 numbers are now free with Three, it implies that no matter how obscure, silly or irrational your reason for calling a particular number, it won't cost you anything. And the Singing Dictionary line? It exists... along with five others specially created for the campaign. Genius.

Creative Agency: Wieden + Kennedy

Film Production: Gorgeous Enterprises

Director: Chris Palmer

Ad of the Day is brought to you in association with David Reviews.