20 March 2014 - 12:24pm | posted by | 5 comments

Ad of the Day: Three - Singing Dictionary

This wonderfully bonkers ad is even more elaborate than you initially realise. Part of a campaign to highlight the news that calls to 0800 numbers are now free with Three, it implies that no matter how obscure, silly or irrational your reason for calling a particular number, it won't cost you anything. And the Singing Dictionary line? It exists... along with five others specially created for the campaign. Genius.

Creative Agency: Wieden + Kennedy
Film Production: Gorgeous Enterprises
Director: Chris Palmer

Ad of the Day is brought to you in association with David Reviews.

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Comments

30 Mar 2014 - 15:44
johnh67000's picture

Genius? It's pretentious, meaningless crap.

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5 Apr 2014 - 21:46
M3Commuter

Don't phone it then! @johnh67000

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1 Apr 2014 - 20:54
thewi14504's picture

Was this ad filmed at Jameos del Agua in Lanzarote?

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13 Apr 2014 - 21:39
loulou0108

No, it was filmed at Wookey Hole on England!!!

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25 Apr 2014 - 18:22
m1n1cooper

It's great they offer a service for free after ofcom has ruled that all 0800 numbers must be free no matter what you call them from by June 2015

http://www.theguardian.com/media/2013/dec/12/ofcom-free-0800-mobile-tele...

So this is just trying to make it look like they are giving you something that they are being made to give you in the near future anyway

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