This wonderfully bonkers ad is even more elaborate than you initially realise. Part of a campaign to highlight the news that calls to 0800 numbers are now free with Three, it implies that no matter how obscure, silly or irrational your reason for calling a particular number, it won't cost you anything. And the Singing Dictionary line? It exists... along with five others specially created for the campaign. Genius.
Creative Agency: Wieden + Kennedy
Film Production: Gorgeous Enterprises
Director: Chris Palmer
Ad of the Day is brought to you in association with David Reviews.