20 March 2014 - 12:24pm | posted by | 5 comments

Ad of the Day: Three - Singing Dictionary

This wonderfully bonkers ad is even more elaborate than you initially realise. Part of a campaign to highlight the news that calls to 0800 numbers are now free with Three, it implies that no matter how obscure, silly or irrational your reason for calling a particular number, it won't cost you anything. And the Singing Dictionary line? It exists... along with five others specially created for the campaign. Genius.

Creative Agency: Wieden + Kennedy
Film Production: Gorgeous Enterprises
Director: Chris Palmer

Ad of the Day is brought to you in association with David Reviews.

Comments

30 Mar 2014 - 15:44
johnh67000's picture

Genius? It's pretentious, meaningless crap.

0
14
5 Apr 2014 - 21:46
M3Commuter

Don't phone it then! @johnh67000

11
0
1 Apr 2014 - 20:54
thewi14504's picture

Was this ad filmed at Jameos del Agua in Lanzarote?

0
0
13 Apr 2014 - 21:39
loulou0108

No, it was filmed at Wookey Hole on England!!!

1
0
25 Apr 2014 - 18:22
m1n1cooper

It's great they offer a service for free after ofcom has ruled that all 0800 numbers must be free no matter what you call them from by June 2015

http://www.theguardian.com/media/2013/dec/12/ofcom-free-0800-mobile-tele...

So this is just trying to make it look like they are giving you something that they are being made to give you in the near future anyway

3
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

The Drum Election Podcast Features Cult LDN

24/04/2015
Our agency co-founder Cat Turner has a seat on The Drum's...

Running Stock Photography

24/04/2015
A shot from a recent stock shoot in North Wales.

E-Commerce website for Attends

23/04/2015
As a global organisation, Attends required a best-in-class...

Making Great Strides With Social and PPC

22/04/2015
Sleeping Giant Media works with Nova to increase the...

HEINEKEN UK

22/04/2015
Our comprehensive technical expertise has been instrumental...