Videojug appoints Braben to help build UK and global commercial profile
Online video production and publishing company Videojug has selected Braben to help build its profile with commercial partners in the UK and internationally. Braben has been tasked with supporting Videojug to present its commercial proposition to target audiences through connected PR and communications activity across numerous channels including face-to-face, editorial and social media. Tom Laidlaw, CEO of Videojug said of the appointment: “We are a dynamic digital content business with a compelling proposition in a growing market. Braben’s unique understanding of the media, marketing and technology space will help tell our story in a powerful, engaging and influential way to an audience of advertisers, agencies and commercial partners.” Braben’s MD Matt Bourn described Videojug’s proposition as “a really exciting business” with an “unrivalled heritage in how brands can connect with audiences through video content” and added the agency “look forward to helping them achieve their commercial ambitions”. Videojug launched in 2006 and since then has created over 60,000 films generating millions of monthly views across its online network. The business connects audiences through YouTube channel management, content hosting services and syndication opportunities across the web.