Cadbury encourages fans to take ‘office selfies’
Cadbury is calling on its Twitter fans to take an ‘office selfie’ as it further attempts to position itself as an afternoon snacking brand. To promote its new Cadbury Dairy Milk with Ritz and Lu biscuits, the chocolate maker is encouraging fans to submit pictures using its campaign hashtag FreeTheJoy to be in with the chance of winning a box of the biscuits.
Win a box of Cadbury Dairy Milk with Ritz & Lu! Tweet us an office #selfie & tag #FreeTheJoy (T&C in profile) pic.twitter.com/c2ihRU3peU
— Cadbury Dairy Milk (@DairyMilk) March 18, 2014Cadbury also unveiled a series of adverts on Twitter which play on a variety of office situations, including ‘spreadsheet pain’ and an office party. Spreadsheet pain. #FreeTheJoy pic.twitter.com/F0CbBZggbj
— Cadbury Dairy Milk (@DairyMilk) March 12, 2014
Last month the chocolate brand announced a £7.5m investment in a campaign to launch the new products.