The latest issue of The Drum includes a look at the latest happenings in performance-based marketing and how office spaces can nurture creativity
Disruptive leadership
AMV BBDO’S Ian Pearman tells The Drum that ‘digital’ has little meaning in the era of convergence, and attempts to keep the ‘D-word’ alive within agencies merely hampers innovation.
Colourful spaces
How important is it for agencies to get their receptions right? The Drum’s Gillian West takes a look at the offices of Karmarama, BBH and FCB Inferno to find out.
Top Performers
A look at the latest happenings in performance-based marketing, including a look at why compliance and transparency is key to its future growth and how new partnerships in the card cashback space are presenting exciting opportunities for retailers.
Full steam ahead
Voices from the worlds of advertising, design and media to look at how the electronic cigarette market is shaping up.
This issue also includes:
- Our regular creative round-up, showcasing some of the best recent creative work, as voted for by online readers
- The latest instalment of The Drum’s series profiling influential women in digital – we catch up with Zone’s Julie Dodd
- All the news and views from The Drum’s Digital Convergence conference