Mitre appoints 1DA to handle digital innovation and communications account
Mitre has appointed 1DA to handle its global digital innovation and advertising account, with the aim to promote Mitre as the ‘go to’ sports brand.
Will Klug, brand marketing manager at Mitre, said of the appointment: “We are very excited about the partnership with 1DA. They are a forward thinking agency that really understand what Mitre is all about and how to communicate our brand values to our target consumer.”
1DA will start its work for the almost 200-year old British brand with press, ambient and outdoor work, including on-site activation of the creative, for the Powerleague and Mitre partnership.
Tom McJennett, managing partner of 1DA, said: “We’re incredibly lucky to be working with Mitre, part of a group of clients who genuinely want to take a more innovative approach to marketing, by offering their customers relevant content of real value.”
Mitre is set to roll out utility based, small-sided football content over the next 12 months, working with influencers on a range of digital platforms.