McDonald’s UK reprises Monopoly promotion for ninth year
McDonald’s UK is set to launch Prize Vault Monopoly tomorrow (19 March), the ninth time the fast food retailer has run its Monopoly sales promotion.
The competition, which gives customers the chance to win prizes, will run for a six-week period until 29 April and has become McDonald’s biggest sales promotion in the UK.
Participants can play Prize Vault Monopoly by collecting game stickers from McDonald’s qualifying menu items to be in with a chance of winning one of five £100,000 cash prizes, 20 Mini Cooper cars, 40 Yamaha scooters, iPads, gift vouchers and millions of McDonald’s food prizes.
McDonald’s has ramped up its social media offering surrounding the promotion by introducing a new Twitter handle @McDPrizeVault, to encourage discussion and interest around the promotion, and to enable fans to share their wins and give game play updates.
Prize Vault Monopoly is being further supported by an advertising campaign spanning TV, outdoor, digital and point-of-sale. The overall creative advertising concept was created by Leo Burnett with The Marketing Store (TMS) developing strategy, game mechanics and creative materials.
The online campaign includes a YouTube homepage takeover, digital display ads, Facebook updates via McDonald’s UK Facebook page and advertising on Spotify, delivered by TMS.
