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Dixons Carphone

Carphone Warehouse, NFU and ebuyer appoint McGrath Rainey Laird

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By Ishbel Macleod, PR and social media consultant

March 17, 2014 | 1 min read

Carphone Warehouse Group, the National Farmers Union (NFU) and e-commerce retailer ebuyer have all appointed integrated agency McGrath Rainey Laird to handle campaigns.

McGrath Rainey Laird won the Carphone Warehouse brief after a competitive pitch, and will now create internal and consumer facing multi-channel communications campaigns to promote Carphone Warehouse’s 25th birthday celebrations.

The Leeds based agency is set to handle ongoing brand marketing strategy and collateral for the NFU. For ebuyer, McGrath Rainey Laird created ebuyer Imaginarium, the first in a series of events to raise ebuyer’s profile amongst business customers.

Sam Rainey, managing director at McGrath Rainey Laird said: “We’re all really thrilled to be adding three great but varied brands to our ever expanding portfolio.”

Other clients include John Lewis, Waitrose and the NHS.

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