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Tesco forced to change orange juice packaging after eagle-eyed 15-year-old spots grammatical error

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By Gillian West, Social media manager

March 15, 2014 | 2 min read

Supermarket chain Tesco has been forced to change its orange juice packaging after a 15-year-old school boy highlighted a grammatical error in its text.

Albert Gifford wrote to the supermarket after noticing that his carton of juice claimed it was made with the 'most tastiest' oranges and suggested they changed it to 'tastiest' or 'more tasty' in order to be grammatically correct.

After a number of weeks Gifford finally received a reply from Tesco promising to change it.

Of the discovery, Gifford said: "Sitting down for breakfast as usual, I picked up a carton of Tesco orange juice - and noticed it described as 'most tastiest'. 'Most tastiest'? Surely not? It could be 'most tasty' or simply 'tastiest', but never 'most tastiest'.

"That's just wrong, I was so astonished, especially as Tesco is such a large company, that I almost started pouring the orange juice on to my Weetabix. I don't think supermarket packaging should be wholly responsible for teaching young people English grammar - but I can't help thinking that 'every little helps'."

A Tesco spokesperson apologised for the grammatical error and explained: "Our design team checks all packaging very carefully before it's used on any of our products, and we carry out regular reviews, but apparently we over looked this mistake. I've told our team about this and they will correct the error when the packaging is reprinted."

Gifford is currently studying for his GCSEs.

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