Tight Briefs

Tight Briefs US soccer challenge top 10: Check out the winner from week three

By The Drum Team, Editorial

March 14, 2014 | 3 min read

The third of our weekly Tight Briefs contests saw the creative community challenged to advertise football (that's soccer to our friends across the pond) in the USA.

As Man City prepare to open a New York team and David Beckham readies a franchise in Miami, the beautiful game is enjoying a spurt in popularity in the States. But association football still lags way behind gridiron as the game of choice for many American sports fans.

So we put it to our readers to decide which of the many ads and posters sent in by our readers would best promote our national game to an audience still to be seduced by its charms. Here are the 10 most popular entries, and as always the winning idea has been shortlisted for a Chip Shop award in a special Tight Briefs category at this year's ceremony.

10. Entered by Phil Haslehurst

9. By Rob Green

8. By Giles Edwards

7. By Matthew Wyatt

6. By David Jones

5. By Martin Enright

4. By Giles Edwards

3. By Jennifer Lonsdale

2. By Kev Llewellyn

1. By Jonny Collin

Congratulations to Jonny Collin whose idea of putting great American football quotes against the backdrop of George Best-era British football to illustrate the two sports' shared values collected the most votes this week. Jonny's work has now been shortlisted in a special Tight Briefs category at this year's Chip Shop Awards.If this brief didn't hit the target for you, don't despair as another one is just around the corner. Today's challenge is to promote the World Wide Web to people who don't use it.Today is also the Chip Shop Awards entry deadline day, so if you have a great idea that goes beyond our Tight Briefs be sure to enter it at chipshopawards.com.