Family Traveller media title appoints Rooster PR

Rooster’s strategy positions Family Traveller as the default destination for authoritative advice on family travel and will build the profile of the publication’s experts in the sector, including editor Jane Anderson. The agency will also place Family Traveller’s high-quality content across other mainstream media channels, including editorial on motoring, fashion, nutrition, beauty, healthcare, electronics and finance.

Andrew Dent, CEO and publisher of Family Traveller, commented: “Since launching in May 2013 we have proved that there is demand for our concept of a quality family travel magazine and website. Despite family travel accounting for 30 per cent of all travel business, this was an area that was under represented in the media. Bringing Rooster on board is the next step in our evolution.”

James Brooke, managing director of Rooster PR, said: “In less than a year, Family Traveller has established itself as the go-to media outlet for quality editorial and content on family travel. Indeed, while print media is shrinking, Family Traveller’s success is proof that Andrew has identified a gap in the market. The Family Traveller account is certainly a welcome addition to the Rooster portfolio and is an indicator of the increasingly diverse work we are undertaking.”

Family Traveller is Rooster’s first media client, reflecting the agency’s continued diversification beyond its pure travel and lifestyle roots.