17 March 2014 - 12:00pm | posted by | 1 comment

Creative Works: Vote for your favourite, winners to be featured in 2 April issue of The Drum

The Drum brings you a round-up of some of the latest interesting Creative Works.

Every week The Drum publishes a selection of new Creative Works.

You can vote for the work you like best, simply by clicking the 'Like' button beside the work, and the winner will be featured in the next issue of The Drum (2 April) in the Creative Works spread. Other popular entrants will also be considered for the print edition. Submit your vote before Monday 24 March to guarantee your favourite makes it into the printed magazine.

To submit work for future publication contact gillian.west@thedrum.com. For voting updates and more follow The Drum Creative Works on Twitter - @TheDrumCreative.

Creative Review: 

Milton Glaser: AMC 'Mad Men' Season 7 poster

Milton Glaser: AMC 'Mad Men' Season 7 poster

Brand: AMC
Title(s): Mad Men Season 7

Agency: Milton Glaser
Designer: Milton Glaser
Published: March 2014
Short Rationale (optional): New York graphic designer Milton Glaser has created the seventh and final season of Mad Men’s promotional ads. Glaser’s most famous work is his iconic I ♥ NY logo, but he also actually worked in advertising in the late 1960s--the same period as the show’s Don Draper and Roger Sterling.

Glaser’s design represents antihero Draper’s wrestle with 1960s counterculture through a swirling, technicolor burst of flowers, booze, and a woman's portrait set against his silhouette. According to The New York Times, Weiner and his team at Mad Men co-opted that aesthetic from Glaser’s classic 1966 Bob Dylan poster.

Saatchi & Saatchi London: HSBC Rugby Sevens ‘Bring your game’

Brand: HSBC
Title(s): HSBC Rugby Sevens ‘Bring your game’

Agency: Saatchi & Saatchi London
Agency Website: http://www.saatchi.co.uk
Executive Creative Director: Kate Stanners, Paul Silburn
Creative Director/Art Director: Andy Jex
Creative Director/Copywriter: Rob Potts
Additional Credits: Planner: James Hillhouse
Account Team: Mark Boyd, James Barker, Catherine Kennedy
Production Team: Sally Alekna, Darapen Vongsa-nga
Media Buying Agency: Mindshare
Media Planner: Amy Keaney, Jason H Cheung
Production Company: Somesuch & Co
Director: Bob Harlow
Editor: Suzy Davis
Producer: Seth Wilson
Post-Production Company: Electric Theatre Collective
Audio Post-Production Company: Wave
Published: March 2014
Short Rationale (optional): The fully integrated campaign centres on Sevens as an ‘unleashed’ form of rugby. A faster, more expressive format on the pitch, and equally expressive off the pitch, where the carnival atmosphere sees the majority of fans wear elaborate fancy dress. #BRINGYOURGAME is an invitation to players and fans to join in.

The film pits elite teams from the Series – including the likes of Dan Norton from England, DJ Forbes from New Zealand and Carlin Isles from the USA – against tribes of fans dressed in outlandish costumes. An epic hip-hop style ‘battle’ ensues, with each set of protagonists showing off their respective skills.

The ad reflects the insight that whether you’re on the pitch or in the stands, Sevens is all about one-upmanship in performance. As a result, HSBC are inviting, and challenging, staff and key audiences to #BRINGYOURGAME throughout the tournament.

Cue: el Jimador Tequila rebrand

Cue: el Jimador Tequila rebrand

Brand: el Jimador Tequila
Title(s): el Jimador Rebrand
Headline and copy text (in English): el Jimador: A brand rising to the occasion

Agency: Cue, Minneapolis, Minnesota, USA
Agency website: http://www.designcue.com
Creative Director: Alan Colvin, Webb Blevins
Art Director: Alan Colvin, Johnny Cárdenas
Illustrator: Nick Brue
Photographer: Mark LaFavor
Additional credits: Designer: Nick Brue
Client: Brown-Forman
Published: March 2014
Short rationale (optional): Since its introduction in 1994, el Jimador Tequila has become the top-selling tequila in Mexico. To accelerate growth in the United States, el Jimador needed to strengthen its brand expression and differentiate itself from over 1,300 tequila brands already competing in the market. The rebranding challenge was to retain the familiarity and equity of the previous packaging, while giving the brand a more contemporary look that signaled quality and confidence. With a sleeker, more modern silhouette, the new el Jimador bottle is designed to stand out on the shelf. The bottle’s pronounced shoulders and base present a premium look to match the quality of the product. The name el Jimador honors the master harvesters of the Weber blue agave plant, from which tequila is made. An illustration of the iconic Jimador communicates the brand’s central values of craftsmanship and dedication, and the brand seal adds a stamp of authenticity.

adam&eveDDB: Halifax 'Holiday Dad'

Brand: Halifax
Title(s): Holiday Dad

Agency: adam&eveDDB
Agency Website: http://www.adamandeveddb.com/
Art Director: Steve Wioland
Copywriter: Matt Woolner
Illustrator Post-production: Finish TV
Additional Credits: Planner: Gen Kobayashi, Hannah McKenzie
Media Agency: MEC
Production Company: Sonny London
Director: Guy Manwaring
Editor: Mark Edinoff
Soundtrack: ‘Out of this World’, Terry Devine King
Audio Post-production: 750
Published: March 2014

BrandOpus: Kingsmill 'Great White'

BrandOpus: Kingsmill 'Great White'

Brand: Kingsmill
Title(s): Great White
Headline and copy text (in English): Watch out for the Great White! BrandOpus helps Kingsmill launch category-first

Agency: BrandOpus, London, UK
Agency website: http://brandopus.com
Creative Director: Paul Taylor
Design Director: Rachel Bright
Account Director: Joanna Chekroun
Account Manager: Ali Dawkins
Published: March 2014
Short rationale (optional): BrandOpus, a global strategic brand design agency, has partnered with Kingsmill, the UK’s fastest growing bakery brand , to create branded packaging for category-changing product, Great White bread, which launches nationally this month.

As a nation we eat too much of most things, but fibre isn’t one of them. Popular culture tells consumers to, switch into healthier bread alternatives. But Kingsmill’s research shows that a large number of consumers are torn between their love of white bread and their desire to eat as healthily as possible. Acting on this insight the brand have developed Kingsmill Great White- a delicious soft white loaf with as much fibre as wholemeal.

BrandOpus united with Kingsmill helping the proposition to take form. The result – a new product that makes eating white bread permissible again, allowing consumers to enjoy the great taste of white, whilst benefiting from the same amount of fibre as wholemeal. The launch will be supported by a £6.7 million marketing investment.

Studio MPLS: Mrs. Weinstein's Toffee 'Sweet on the Eyes' branding and packaging

Studio MPLS: Mrs. Weinstein's Toffee 'Sweet on the Eyes' branding and packaging

Brand: Mrs. Weinstein's
Title(s): Mrs. Weinstein's Toffee
Headline and copy text (in English): Sweet on the Eyes

Agency: Studio MPLS, Minneapolis, United States
Agency website: http://www.studiompls.com
Creative Director: Dan Olson
Designer: Ross Bruggink
Copywriter: Andy Kaul
Published: February 2014
Short rationale (optional): Mrs. Weinstein’s has been making some of the best handmade toffee in America for over forty years. Their recipe goes back for generations, but their packaging needed a little lift. Studio MPLS's packaging redesign covered a variety of flavours, products, and packages, offering Mrs. Weinstein’s a coherent design system going forward.

WCRS: Santander 'Word Association'

Brand: Santander
Title(s): Word Association

Agency: WCRS
Agency Website: http://www.wcrs.com/
Creative Director: Billy Faithfull
Creative: Dave Asquith, Rob Porteous
Additional Credits: TV Producer: Louise Bonnar
Film Production: Another Film Company
Director: Steve Reeves
Producer: Tim Marshall
Photography: Simon Richards
Editor: Scot Crane @ The Quarry
Post Production: Filament
Published: March 2014

Lambie-Nairn: Invictus Games 'I AM'

Lambie-Nairn: Invictus Games 'I AM'

Brand: Invictus Games
Title(s): I AM

Agency: Lambie-Nairn
Agency website: http://www.lambie-nairn.com
Creative Director: Adrian Burton
Additional credits: Senior Client Manager: Layla Kammeier
Senior Designer: Andi Yanto
Senior Designer: Ross Fordham
Published: March 2014
Short Rationale (optional): Lambie-Nairn has announced that it’s the agency that helped develop the brand identity of The Invictus Games – a new sporting event for wounded, injured and sick servicemen and women launched by HRH Prince Harry.

The sporting event’s Organising Committee chose the name Invictus Games, based on the famous poem by William Ernest Henley. Lambie-Nairn then worked with the Organising Committee to develop the brand for the Invictus Games, including the logo.

The poem “Invictus Games” was recited by Nelson Mandela to himself whilst he was incarcerated for 27 years - and to other prisoners - as a way to bolster their spirits, and motivate them to press onwards.

"I am the master of my fate:

I am the captain of my soul."

So ends the poem 'Invictus' by William Ernest Henley

Libertine: Paperchase 'Geezers love mum'

Brand: Paperchase
Title(s): Geezers love mum

Agency: Libertine, London, UK
Agency website: http://www.libertinelondon.com
Creative Director: Patrick and Anthony Turner, Derek Hayes
Additional credits: Production Company: Offkey Creative
Published: March 2014
Short rationale (optional): Every man loves his mother. And in the new viral film for Paperchase, it turns out that very hard men love their mothers very much. So Paperchase got them into a store to make cards for their mums. All in aid of Mother's Day, the maternal reactions varied…

Chanel: Chanel AW14 Paris Fashion Week 'Chanel Supermarket'

Chanel: Chanel AW14 Paris Fashion Week 'Chanel Supermarket'

Brand: Chanel
Title(s): Chanel 2014 A/W Paris Fashion Week

Agency: Chanel
Creative Director: Karl Lagerfeld
Photographer: Olivier Saillant for Chanel, Elle France
Published: February 2014
Short Rationale (optional): Chanel turned the Grand Palais into a fashion-forward supermarket complete with 500 Chanel-branded products in packaging designed especially for the show. The catwalk models in the show carried Chanel emblazoned baskets or pushed Chanel-branded trollies whilst the audience sat on what looked like upturned supermarket cartons. The packaging designer of the 500 Chanel products stocked on the supermarkets shelves hasn’t been revealed, but the tireless designer mocked up over 100,000 items for the show including eggs, cooking oil, wine, sugar and cheese.

Specsavers Creative: Specsavers Channel 4 film sponsorship idents

Specsavers Creative: Specsavers Channel 4 film sponsorship idents

Brand: Specsavers
Title(s): Channel 4 film sponsorship idents

Agency: Specsavers Creative
Agency Website: http://www.specsavers.co.uk/
Creative Director: Graham Daldry
Creatives: Mark de la Rue, Richard James
Additional Credits: Agency Producer: Sam Lock
Media Agency: Manning Gottlieb OMD
Production Company: Agile Films
Director: Ben Whitehead
Production Company Producer: Andy Eaton
Visual Effects & Audio: Unit
Telecine grade: Absolute Post
Published: March 2014
Short Rationale (optional): The idents, written and developed by the brand’s in-house creative team and directed by Ben Whitehouse at Agile Films, are split into two groups. The first continues Specsavers’s much-loved ‘should’ve’ theme, which is now entering its second decade, while the second promotes an international eyewear collection called Osiris, which is available at Specsavers.

The ‘should’ve’ idents follow snippets of actors playing roles in easily identifiable film genres, but there’s always one myopic person who disturbs the film shoot. We see actors mistaking humble domestic props for weapons in a sword and sorcery film, a short-sighted robot interrupting a Dickensian melodrama (shown above) and a poorly-sighted detective missing his marks in a crime thriller. Meanwhile, the Osiris spots follow a fashion theme in keeping with the line’s stylish credentials.

B&B studio: Birds & Bees 'Wild Bird Food'

B&B studio: Birds & Bees 'Wild Bird Food'

Brand: Birds & Bees
Title(s): Wild Bird Food

Agency: B&B studio, London, UK
Agency website: http://bandb-studio.co.uk
Additional credits: Designer: George Hartley
Account Manager: Kerry Plummer
Short rationale (optional): B&B brands Birds & Bees!

Birds & Bees is a new online bird food brand that aims to support UK wildlife by bringing not just birds, but bees and butterflies to Britain’s gardens too. It’s an initiative championed by wildlife expert Kate Humble, as well as Countryside Farmer of the Year 2012, Rob Allan, who has spent the last ten years transforming a working farm in the Cotswolds into a haven for wildlife.

B&B’s visual language for the brand uses silhouettes of garden birds and insects to suggest a proliferation of wildlife, all rendered in a stamp effect for a raw and natural feel. The logo itself balances authoritative and friendly typography, while a bee icon appears to draw out the word and act as a sign-off. We also helped create the brand’s innovative product architecture, featuring a single year-round seed mix that can be supplemented colour-coded booster packs of individual seeds and seasonal mixes.

SomeOne: URICA branding

SomeOne: URICA branding

Brand: URICA

Agency: SomeOne
Agency Website: http://www.someoneinlondon.com
Executive Creative Director: Simon Manchipp
Additional Credits: Strategy: Mark Taylor
Designer: Helen Altoungarian
UX Design: SomeOne/Else
Published: March 2014
Short Rationale (optional): SomeOne has created the strategic visual brand identity and launch communications for URICA, a new, radical, but common sense early payments platform that launches this April, funded and supported by the Governments department for Business Innovation & Skills and RSA, one of the world’s leading insurance groups.

M&C Saatchi: Ribena 'Delicious Goodness'

Brand: Ribena
Title(s): Delicious Goodness

Agency: M&C Saatchi
Agency Website: http://www.mcsaatchi.com/
Art Director: Gary Monaghan
Copywriter: Mark Goodwin
Photographer: Kevin Edwards
Additional Credits: Planner/CSU Director: Tarik Fatihi / Roo Mackie
Media agency: Mediacom
Media planner: Sarah Borland
Production company: Outsider
Director: James Rouse
Audio Post Production: Factory Studios
Post Production: Work Post
Published: March 2014
Short Rationale (optional): This new spot looks at the universal truth that sometimes mums have to be creative with the truth to encourage kids to do what’s best for them. Narrated by a little boy, the 30” ad explores the adventures and discoveries he makes with his little sister as they put mum’s “creative truths” to the test. Does the ice cream van really stop serving ice cream when it plays music? Does the internet really turn off at 6? Will carrots really help them see in the dark? Not exactly. But when it comes to Ribena Plus, mums won’t need to be creative with the truth. Goodness couldn’t be more appealing as Ribena Plus has the taste kids love with the added health benefits mums are looking for.

Relevent and Framestore: HBO Game of Thrones – Ascend the Wall @SXSW

Relevent and Framestore: HBO Game of Thrones – Ascend the Wall @SXSW

Brand: HBO
Title(s): Game of Thrones – Ascend the Wall @SXSW

Agency: Relevent and Framestore
Framestore Creative Director: Mike Woods
Framestore Senior Producer: Christine Cattano
Additional Credits: Framestore Lead Unity Developer: Michael Cable
Framestore Production Co-ordinator: Meg Diamond
Unity Developer: Nick Fox-Gieg
Open Frameworks Development: Ryan Wilkinson
Framestore CG Supervisor: Ben Fox, Andy Rowan-Robinson
Framestore Technical Director: John Montefusco, Minchung Cho and Nate Diehl
Framestore Modelling: Michi Inoue
Framestore Matte Painting: Callum McKeveny
Framestore Production Runner: Kent Rausch
Sound Design: Nick Fox-Gieg
Published: March 2014
Short Rationale (optional): Framestore worked with Relevent and HBO to create an unprecedented immersive VR experience.
A thrilling new method of storytelling that actually puts YOU into a household name TV show and begins to change the course of how a narrative experience can be delivered.

Utilising Oculus Rift VR headsets, the Unity game engine, Oscar winning VFX/CGI pipelines, wind machines, real elevators and rumble packs we can take the user into the world of Game of Thrones.

We allow the user to enter the elevator in Castle Black and then ascend "The Wall". All 700ft of it.

Then, at the top, you get to walk the wall and see "The North". But of course, there's a huge twist....

Built entirely in a realtime game engine for pure 360 immersion and interactivity, Framestore's digital team once again used Unity to create the experience, and used true TOP VFX talent to recreate photo real environments, characters and elements from the show. HBO themselves even handed over assets from the show for even greater continuity.

The ability to get near photoreal CGI in game engines continues to motivate Framestore’s digital team, who firmly believe they have hardly scratched the surface of where linear and non-linear storytelling can go next.

BBH London: Clipper 'Ditch the Old Bag'

Brand: Clipper
Title(s): Ditch the Old Bag

Agency: BBH London
Agency Website: http://www.bartleboglehegarty.com
Creative Director: Tom Drew, Uche Ezugwu
Creative Team: Tom Drew, Uche Ezugwu
Additional Credits: Team Manager: Jennifer Omran
Team Director: Phil Lloyd
Strategic Business Lead: Carly Herman
Managing Partner: Heather Alderson
Director of Engagement Planning: Kevin Brown
Allscreens21: Simon Orpin & Pete Robins
Producer: Victoria Baldacchino
Assistant Producer: Katie Burkes
Production Company: Moxie
Director: James Griffiths
Executive Producer: Dawn Laren
Producer: Claire Jones
DoP: Richard Mott
Post Production: Electric Theatre Collective
Editor/Editing House: Quin Williams- Ten Three
Sound: Anthony Moore
Post Production Grade: Aubrey Woodiwiss
Post Production Flame Op: Adam Watson
Published: March 2014
Short Rationale (optional): The 30 second film, ‘Change tastes good’, features several real-life couples smiling sweetly at each other over a cup of tea. The bubble bursts as titles appear on screen that tell us they’re all having affairs. As the final titles appear, it is revealed that the only affair these couples are having is with Clipper - they’re cheating on their regular tea. The film ends with the line ‘Ditch the old bag. Have an affair with Clipper’.

Matrix APA: Bershka new Bershka cosmetic range

Matrix APA: Bershka new Bershka cosmetic range

Brand: Bershka
Title(s): Inditex Launch Brand New Bershka Cosmetic Range

Agency: Matrix APA, London, UK
Agency website: http://www.matrixapa.com
Creative Director: Kirsty Faulkner
Art Director: Kirsty Faulkner
Copywriter: Chloe Earl
Illustrator: Kirsty Faulkner
Photographer: Bershka
Additional credits: Matrix APA:
Chief Operating Officer UK: Wendy Kent
Operations Director Hong Kong: Justin Gordon
Head of Technical UK: Jane Hudspith
Technical Manager Hong Kong: Felix Li
Head of QA and Ethical: Amanda Lockley
Senior Account Manager: Chloe Earl
Product Development Manager: Hannah Burgess
Design Team: Kirsty Faulkner, Louise Mercer, Louis Sullivan
Merchandisers: Jack Chan, Eddie Chan, Anna Ho
Audit: Eddie Xi, Robin Zhang
Bershka:
Buyer: Carme Fuste Burgas
Assistant Buyer: Luciano da Silva Gomes
Buyer: Laura Stocker
Head Trend/Product development : Jorge da Silva Nobrega
Designer: Eider Menchaca López de Verga
Tech/shipping/Logistic: Gulnar Hajiyeva , Irene Gomez Mora , Raquel Pineiro Justo
Published: March 2014
Short rationale (optional): The striking range has been created for their female audience and consists of lip gloss, lipstick, nail polish, mascara, eye shadow, blusher and eye liner. In addition, four fragrances have been created to appeal to their variety of female consumer groups- three for their BSK brand and one for Bershka.

The innovative range was conceptualised and brought to life by the Matrix APA team, following the win of a competitive tender.

Grey London: The Sun 'Save the Day'

Brand: The Sun
Title(s): Save the Day

Agency: Grey London
Agency Website: http://www.grey.co.uk
Creative Director: Dave Monk
Creative Team: Mike Kennedy, Pauline Ashford
Additional Credits: Agency Producer: Sam Napper
Creative Producer: Kevin Noble
Planner: Hamish Cameron
Account Team: Managing Partner: Natalie Graeme
Business Director: Tasmine Foggin
Account Director: Michelle Neads
Media Agency: M/SIX
Production Company: Epoch Films
Director: Nic Osboure, Sue Maroni
Editor: Mark Burnett at tenthree
Producer: Rob Godbold
DOP: Richard Mott
Post-Production: GPS
Audio Post-Production: GPS
Published: March 2014
Short Rationale (optional): The campaign plays on the insight that every parent needs a secret weapon to cheer up their kids when things have gone awry. It focuses on snapshots of family life where things go wrong – whether it’s the overreaction of a tiny spider in the house or that poor dad who has clumsily smashed his son’s meticulously-built castle – but disaster is averted in a heroic ‘save the day’ moment when they tell their kids they are going on a super day out.

Stein IAS: Trelleborg Engineered Products 'Everyday Ingenuity'

Stein IAS: Trelleborg Engineered Products 'Everyday Ingenuity'

Brand: Trelleborg Engineered Products
Title(s): Everyday Ingenuity

Agency: Stein IAS, Bollington, England
Agency website: http://www.steinias.com/
Creative Director: Reuben Webb
Art Director: Russell Suthers
Copywriter: Alex Webb
Photographer: Dave Croucher
Additional credits: Stuart Eade
Published: January 2014
Short rationale (optional): Trelleborg Engineered Products produces everyday necessities for civil engineering projects. But their people take these products to new heights, innovating every day to make a positive impact on the world’s infrastructure and the environment. The everyday ingenuity idea was developed to celebrate both the market-leading products and the staff that can find inspiration anywhere.

Tank Design: Bølgeblikk arkitekter brand launch

Tank Design: Bølgeblikk arkitekter brand launch

Brand: Bølgeblikk arkitekter
Title(s): Brand launch
Headline and copy text (in English): Name development, visual identity and design of website for the Norwegian architecture firm Bølgeblikk.

Agency: Tank Design, Oslo, Norway
Agency website: http://www.tank.no
Creative Director: Ina Brantenberg
Art Director: Sunniva de Villiers
Photographer: Espen Gees
Additional credits: Director of web: Helge Persen
Web designer: Tom Lenartowicz
Product photographer: Henrik Lindal
Published: February 2014
Short rationale: A change in management and several new staff members prompted Ottar architects to hire Tank design to develop a new name, visual identity and website. As one of the leading architecture firms within the health and education sector in Norway, we wanted to develop an identity for them that conveyed quality and professionalism, whilst reflecting the monumental buildings they work with. It was also essential to maintain an innovative and modernist expression.

Bølgeblikk (eng. corrugated iron) is an intriguing and challenging choice of name, with strong connotations to inexpensive and rugged materials. Corrugated iron has traditionally been used in sheds, military barracks etc., but has recently experienced a renaissance amongst architects because of its unparalleled quality and flexibility.
Upon dividing the name in two, the word Bølge (wave) and Blikk (glance) convey the contrast between movement and stillness, hard and soft, organic and constructed.

The logotype is designed with subtle adjustments to the individual letters, allowing the spaces between each character to become active within the design. The varying level of deconstruction throughout the logotype is reminiscent of waves and rhythm. The logo can be put into a repetitive pattern, thus creating a dynamic view where the name ceases, but the shape/composition becomes more important. The carefully considered white space that appears between each letter was a driving force when further developing the identity on print and web.

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Comments

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