Creative Works: Vote for your favourite, winners to be featured in 2 April issue of The Drum

Brand: HSBCTitle(s): HSBC Rugby Sevens ‘Bring your game’Agency: Saatchi & Saatchi LondonAgency Website: http://www.saatchi.co.ukExecutive Creative Director: Kate Stanners, Paul SilburnCreative Director/Art Director: Andy JexCreative Director/Copywriter: Rob PottsAdditional Credits: Planner: James HillhouseAccount Team: Mark Boyd, James Barker, Catherine KennedyProduction Team: Sally Alekna, Darapen Vongsa-ngaMedia Buying Agency: MindshareMedia Planner: Amy Keaney, Jason H CheungProduction Company: Somesuch & CoDirector: Bob Harlow Editor: Suzy DavisProducer: Seth WilsonPost-Production Company: Electric Theatre CollectiveAudio Post-Production Company: WavePublished: March 2014Short Rationale (optional): The fully integrated campaign centres on Sevens as an ‘unleashed’ form of rugby. A faster, more expressive format on the pitch, and equally expressive off the pitch, where the carnival atmosphere sees the majority of fans wear elaborate fancy dress. #BRINGYOURGAME is an invitation to players and fans to join in.The film pits elite teams from the Series – including the likes of Dan Norton from England, DJ Forbes from New Zealand and Carlin Isles from the USA – against tribes of fans dressed in outlandish costumes. An epic hip-hop style ‘battle’ ensues, with each set of protagonists showing off their respective skills.The ad reflects the insight that whether you’re on the pitch or in the stands, Sevens is all about one-upmanship in performance. As a result, HSBC are inviting, and challenging, staff and key audiences to #BRINGYOURGAME throughout the tournament.

Cue: el Jimador Tequila rebrand

Brand: el Jimador TequilaTitle(s): el Jimador RebrandHeadline and copy text (in English): el Jimador: A brand rising to the occasionAgency: Cue, Minneapolis, Minnesota, USAAgency website: http://www.designcue.comCreative Director: Alan Colvin, Webb BlevinsArt Director: Alan Colvin, Johnny CárdenasIllustrator: Nick BruePhotographer: Mark LaFavorAdditional credits: Designer: Nick BrueClient: Brown-FormanPublished: March 2014Short rationale (optional): Since its introduction in 1994, el Jimador Tequila has become the top-selling tequila in Mexico. To accelerate growth in the United States, el Jimador needed to strengthen its brand expression and differentiate itself from over 1,300 tequila brands already competing in the market. The rebranding challenge was to retain the familiarity and equity of the previous packaging, while giving the brand a more contemporary look that signaled quality and confidence. With a sleeker, more modern silhouette, the new el Jimador bottle is designed to stand out on the shelf. The bottle’s pronounced shoulders and base present a premium look to match the quality of the product. The name el Jimador honors the master harvesters of the Weber blue agave plant, from which tequila is made. An illustration of the iconic Jimador communicates the brand’s central values of craftsmanship and dedication, and the brand seal adds a stamp of authenticity.

adam&eveDDB: Halifax 'Holiday Dad'

Brand: HalifaxTitle(s): Holiday DadAgency: adam&eveDDBAgency Website: http://www.adamandeveddb.com/Art Director: Steve WiolandCopywriter: Matt WoolnerIllustrator Post-production: Finish TVAdditional Credits: Planner: Gen Kobayashi, Hannah McKenzieMedia Agency: MECProduction Company: Sonny London Director: Guy ManwaringEditor: Mark EdinoffSoundtrack: ‘Out of this World’, Terry Devine KingAudio Post-production: 750Published: March 2014

BrandOpus: Kingsmill 'Great White'

Brand: KingsmillTitle(s): Great WhiteHeadline and copy text (in English): Watch out for the Great White! BrandOpus helps Kingsmill launch category-firstAgency: BrandOpus, London, UK Agency website: http://brandopus.comCreative Director: Paul TaylorDesign Director: Rachel BrightAccount Director: Joanna ChekrounAccount Manager: Ali DawkinsPublished: March 2014Short rationale (optional): BrandOpus, a global strategic brand design agency, has partnered with Kingsmill, the UK’s fastest growing bakery brand , to create branded packaging for category-changing product, Great White bread, which launches nationally this month.As a nation we eat too much of most things, but fibre isn’t one of them. Popular culture tells consumers to, switch into healthier bread alternatives. But Kingsmill’s research shows that a large number of consumers are torn between their love of white bread and their desire to eat as healthily as possible. Acting on this insight the brand have developed Kingsmill Great White- a delicious soft white loaf with as much fibre as wholemeal.BrandOpus united with Kingsmill helping the proposition to take form. The result – a new product that makes eating white bread permissible again, allowing consumers to enjoy the great taste of white, whilst benefiting from the same amount of fibre as wholemeal. The launch will be supported by a £6.7 million marketing investment.

Studio MPLS: Mrs. Weinstein's Toffee 'Sweet on the Eyes' branding and packaging

Brand: Mrs. Weinstein's Title(s): Mrs. Weinstein's ToffeeHeadline and copy text (in English): Sweet on the EyesAgency: Studio MPLS, Minneapolis, United StatesAgency website: http://www.studiompls.comCreative Director: Dan OlsonDesigner: Ross BrugginkCopywriter: Andy KaulPublished: February 2014Short rationale (optional): Mrs. Weinstein’s has been making some of the best handmade toffee in America for over forty years. Their recipe goes back for generations, but their packaging needed a little lift. Studio MPLS's packaging redesign covered a variety of flavours, products, and packages, offering Mrs. Weinstein’s a coherent design system going forward.

WCRS: Santander 'Word Association'

Brand: SantanderTitle(s): Word AssociationAgency: WCRSAgency Website: http://www.wcrs.com/Creative Director: Billy FaithfullCreative: Dave Asquith, Rob PorteousAdditional Credits: TV Producer: Louise BonnarFilm Production: Another Film CompanyDirector: Steve ReevesProducer: Tim MarshallPhotography: Simon RichardsEditor: Scot Crane @ The QuarryPost Production: FilamentPublished: March 2014

Lambie-Nairn: Invictus Games 'I AM'

Brand: Invictus GamesTitle(s): I AMAgency: Lambie-NairnAgency website: http://www.lambie-nairn.com Creative Director: Adrian BurtonAdditional credits: Senior Client Manager: Layla Kammeier Senior Designer: Andi Yanto Senior Designer: Ross Fordham Published: March 2014Short Rationale (optional): Lambie-Nairn has announced that it’s the agency that helped develop the brand identity of The Invictus Games – a new sporting event for wounded, injured and sick servicemen and women launched by HRH Prince Harry.The sporting event’s Organising Committee chose the name Invictus Games, based on the famous poem by William Ernest Henley. Lambie-Nairn then worked with the Organising Committee to develop the brand for the Invictus Games, including the logo. The poem “Invictus Games” was recited by Nelson Mandela to himself whilst he was incarcerated for 27 years - and to other prisoners - as a way to bolster their spirits, and motivate them to press onwards."I am the master of my fate:I am the captain of my soul." So ends the poem 'Invictus' by William Ernest Henley

Libertine: Paperchase 'Geezers love mum'

Brand: PaperchaseTitle(s): Geezers love mumAgency: Libertine, London, UKAgency website: http://www.libertinelondon.comCreative Director: Patrick and Anthony Turner, Derek HayesAdditional credits: Production Company: Offkey CreativePublished: March 2014Short rationale (optional): Every man loves his mother. And in the new viral film for Paperchase, it turns out that very hard men love their mothers very much. So Paperchase got them into a store to make cards for their mums. All in aid of Mother's Day, the maternal reactions varied…

Chanel: Chanel AW14 Paris Fashion Week 'Chanel Supermarket'

Brand: ChanelTitle(s): Chanel 2014 A/W Paris Fashion WeekAgency: Chanel Creative Director: Karl LagerfeldPhotographer: Olivier Saillant for Chanel, Elle France Published: February 2014Short Rationale (optional): Chanel turned the Grand Palais into a fashion-forward supermarket complete with 500 Chanel-branded products in packaging designed especially for the show. The catwalk models in the show carried Chanel emblazoned baskets or pushed Chanel-branded trollies whilst the audience sat on what looked like upturned supermarket cartons. The packaging designer of the 500 Chanel products stocked on the supermarkets shelves hasn’t been revealed, but the tireless designer mocked up over 100,000 items for the show including eggs, cooking oil, wine, sugar and cheese.

Specsavers Creative: Specsavers Channel 4 film sponsorship idents

Brand: SpecsaversTitle(s): Channel 4 film sponsorship identsAgency: Specsavers Creative Agency Website: http://www.specsavers.co.uk/Creative Director: Graham DaldryCreatives: Mark de la Rue, Richard JamesAdditional Credits: Agency Producer: Sam LockMedia Agency: Manning Gottlieb OMDProduction Company: Agile FilmsDirector: Ben WhiteheadProduction Company Producer: Andy EatonVisual Effects & Audio: UnitTelecine grade: Absolute PostPublished: March 2014Short Rationale (optional): The idents, written and developed by the brand’s in-house creative team and directed by Ben Whitehouse at Agile Films, are split into two groups. The first continues Specsavers’s much-loved ‘should’ve’ theme, which is now entering its second decade, while the second promotes an international eyewear collection called Osiris, which is available at Specsavers. The ‘should’ve’ idents follow snippets of actors playing roles in easily identifiable film genres, but there’s always one myopic person who disturbs the film shoot. We see actors mistaking humble domestic props for weapons in a sword and sorcery film, a short-sighted robot interrupting a Dickensian melodrama (shown above) and a poorly-sighted detective missing his marks in a crime thriller. Meanwhile, the Osiris spots follow a fashion theme in keeping with the line’s stylish credentials.

B&B studio: Birds & Bees 'Wild Bird Food'

Brand: Birds & BeesTitle(s): Wild Bird FoodAgency: B&B studio, London, UKAgency website: http://bandb-studio.co.ukAdditional credits: Designer: George HartleyAccount Manager: Kerry PlummerShort rationale (optional): B&B brands Birds & Bees!Birds & Bees is a new online bird food brand that aims to support UK wildlife by bringing not just birds, but bees and butterflies to Britain’s gardens too. It’s an initiative championed by wildlife expert Kate Humble, as well as Countryside Farmer of the Year 2012, Rob Allan, who has spent the last ten years transforming a working farm in the Cotswolds into a haven for wildlife.B&B’s visual language for the brand uses silhouettes of garden birds and insects to suggest a proliferation of wildlife, all rendered in a stamp effect for a raw and natural feel. The logo itself balances authoritative and friendly typography, while a bee icon appears to draw out the word and act as a sign-off. We also helped create the brand’s innovative product architecture, featuring a single year-round seed mix that can be supplemented colour-coded booster packs of individual seeds and seasonal mixes.

SomeOne: URICA branding

Brand: URICAAgency: SomeOneAgency Website: http://www.someoneinlondon.comExecutive Creative Director: Simon ManchippAdditional Credits: Strategy: Mark TaylorDesigner: Helen AltoungarianUX Design: SomeOne/ElsePublished: March 2014Short Rationale (optional): SomeOne has created the strategic visual brand identity and launch communications for URICA, a new, radical, but common sense early payments platform that launches this April, funded and supported by the Governments department for Business Innovation & Skills and RSA, one of the world’s leading insurance groups.

M&C Saatchi: Ribena 'Delicious Goodness'

Brand: RibenaTitle(s): Delicious GoodnessAgency: M&C SaatchiAgency Website: http://www.mcsaatchi.com/Art Director: Gary MonaghanCopywriter: Mark GoodwinPhotographer: Kevin EdwardsAdditional Credits: Planner/CSU Director: Tarik Fatihi / Roo MackieMedia agency: MediacomMedia planner: Sarah BorlandProduction company: OutsiderDirector: James RouseAudio Post Production: Factory StudiosPost Production: Work PostPublished: March 2014Short Rationale (optional): This new spot looks at the universal truth that sometimes mums have to be creative with the truth to encourage kids to do what’s best for them. Narrated by a little boy, the 30” ad explores the adventures and discoveries he makes with his little sister as they put mum’s “creative truths” to the test. Does the ice cream van really stop serving ice cream when it plays music? Does the internet really turn off at 6? Will carrots really help them see in the dark? Not exactly. But when it comes to Ribena Plus, mums won’t need to be creative with the truth. Goodness couldn’t be more appealing as Ribena Plus has the taste kids love with the added health benefits mums are looking for.

Relevent and Framestore: HBO Game of Thrones – Ascend the Wall @SXSW

Brand: HBOTitle(s): Game of Thrones – Ascend the Wall @SXSWAgency: Relevent and FramestoreFramestore Creative Director: Mike WoodsFramestore Senior Producer: Christine CattanoAdditional Credits: Framestore Lead Unity Developer: Michael CableFramestore Production Co-ordinator: Meg DiamondUnity Developer: Nick Fox-GiegOpen Frameworks Development: Ryan WilkinsonFramestore CG Supervisor: Ben Fox, Andy Rowan-RobinsonFramestore Technical Director: John Montefusco, Minchung Cho and Nate DiehlFramestore Modelling: Michi InoueFramestore Matte Painting: Callum McKevenyFramestore Production Runner: Kent RauschSound Design: Nick Fox-GiegPublished: March 2014Short Rationale (optional): Framestore worked with Relevent and HBO to create an unprecedented immersive VR experience.A thrilling new method of storytelling that actually puts YOU into a household name TV show and begins to change the course of how a narrative experience can be delivered.Utilising Oculus Rift VR headsets, the Unity game engine, Oscar winning VFX/CGI pipelines, wind machines, real elevators and rumble packs we can take the user into the world of Game of Thrones.We allow the user to enter the elevator in Castle Black and then ascend "The Wall". All 700ft of it.Then, at the top, you get to walk the wall and see "The North". But of course, there's a huge twist....Built entirely in a realtime game engine for pure 360 immersion and interactivity, Framestore's digital team once again used Unity to create the experience, and used true TOP VFX talent to recreate photo real environments, characters and elements from the show. HBO themselves even handed over assets from the show for even greater continuity.The ability to get near photoreal CGI in game engines continues to motivate Framestore’s digital team, who firmly believe they have hardly scratched the surface of where linear and non-linear storytelling can go next.

BBH London: Clipper 'Ditch the Old Bag'

Brand: ClipperTitle(s): Ditch the Old BagAgency: BBH LondonAgency Website: http://www.bartleboglehegarty.com Creative Director: Tom Drew, Uche EzugwuCreative Team: Tom Drew, Uche EzugwuAdditional Credits: Team Manager: Jennifer OmranTeam Director: Phil LloydStrategic Business Lead: Carly HermanManaging Partner: Heather AldersonDirector of Engagement Planning: Kevin BrownAllscreens21: Simon Orpin & Pete RobinsProducer: Victoria BaldacchinoAssistant Producer: Katie BurkesProduction Company: MoxieDirector: James GriffithsExecutive Producer: Dawn LarenProducer: Claire JonesDoP: Richard MottPost Production: Electric Theatre CollectiveEditor/Editing House: Quin Williams- Ten ThreeSound: Anthony MoorePost Production Grade: Aubrey WoodiwissPost Production Flame Op: Adam WatsonPublished: March 2014Short Rationale (optional): The 30 second film, ‘Change tastes good’, features several real-life couples smiling sweetly at each other over a cup of tea. The bubble bursts as titles appear on screen that tell us they’re all having affairs. As the final titles appear, it is revealed that the only affair these couples are having is with Clipper - they’re cheating on their regular tea. The film ends with the line ‘Ditch the old bag. Have an affair with Clipper’.

Matrix APA: Bershka new Bershka cosmetic range

Brand: Bershka Title(s): Inditex Launch Brand New Bershka Cosmetic RangeAgency: Matrix APA, London, UKAgency website: http://www.matrixapa.com Creative Director: Kirsty FaulknerArt Director: Kirsty FaulknerCopywriter: Chloe EarlIllustrator: Kirsty FaulknerPhotographer: BershkaAdditional credits: Matrix APA: Chief Operating Officer UK: Wendy KentOperations Director Hong Kong: Justin GordonHead of Technical UK: Jane HudspithTechnical Manager Hong Kong: Felix LiHead of QA and Ethical: Amanda LockleySenior Account Manager: Chloe EarlProduct Development Manager: Hannah BurgessDesign Team: Kirsty Faulkner, Louise Mercer, Louis SullivanMerchandisers: Jack Chan, Eddie Chan, Anna HoAudit: Eddie Xi, Robin ZhangBershka: Buyer: Carme Fuste Burgas Assistant Buyer: Luciano da Silva Gomes Buyer: Laura Stocker Head Trend/Product development : Jorge da Silva Nobrega Designer: Eider Menchaca López de Verga Tech/shipping/Logistic: Gulnar Hajiyeva , Irene Gomez Mora , Raquel Pineiro Justo Published: March 2014Short rationale (optional): The striking range has been created for their female audience and consists of lip gloss, lipstick, nail polish, mascara, eye shadow, blusher and eye liner. In addition, four fragrances have been created to appeal to their variety of female consumer groups- three for their BSK brand and one for Bershka.The innovative range was conceptualised and brought to life by the Matrix APA team, following the win of a competitive tender.

Grey London: The Sun 'Save the Day'

Brand: The SunTitle(s): Save the DayAgency: Grey LondonAgency Website: http://www.grey.co.ukCreative Director: Dave MonkCreative Team: Mike Kennedy, Pauline AshfordAdditional Credits: Agency Producer: Sam NapperCreative Producer: Kevin NoblePlanner: Hamish CameronAccount Team: Managing Partner: Natalie GraemeBusiness Director: Tasmine Foggin Account Director: Michelle NeadsMedia Agency: M/SIXProduction Company: Epoch FilmsDirector: Nic Osboure, Sue MaroniEditor: Mark Burnett at tenthreeProducer: Rob GodboldDOP: Richard MottPost-Production: GPSAudio Post-Production: GPSPublished: March 2014Short Rationale (optional): The campaign plays on the insight that every parent needs a secret weapon to cheer up their kids when things have gone awry. It focuses on snapshots of family life where things go wrong – whether it’s the overreaction of a tiny spider in the house or that poor dad who has clumsily smashed his son’s meticulously-built castle – but disaster is averted in a heroic ‘save the day’ moment when they tell their kids they are going on a super day out.

Stein IAS: Trelleborg Engineered Products 'Everyday Ingenuity'

Brand: Trelleborg Engineered ProductsTitle(s): Everyday IngenuityAgency: Stein IAS, Bollington, EnglandAgency website: http://www.steinias.com/ Creative Director: Reuben WebbArt Director: Russell SuthersCopywriter: Alex WebbPhotographer: Dave CroucherAdditional credits: Stuart EadePublished: January 2014Short rationale (optional): Trelleborg Engineered Products produces everyday necessities for civil engineering projects. But their people take these products to new heights, innovating every day to make a positive impact on the world’s infrastructure and the environment. The everyday ingenuity idea was developed to celebrate both the market-leading products and the staff that can find inspiration anywhere.

Tank Design: Bølgeblikk arkitekter brand launch

Brand: Bølgeblikk arkitekterTitle(s): Brand launchHeadline and copy text (in English): Name development, visual identity and design of website for the Norwegian architecture firm Bølgeblikk.Agency: Tank Design, Oslo, NorwayAgency website: http://www.tank.noCreative Director: Ina BrantenbergArt Director: Sunniva de VilliersPhotographer: Espen GeesAdditional credits: Director of web: Helge PersenWeb designer: Tom LenartowiczProduct photographer: Henrik LindalPublished: February 2014Short rationale: A change in management and several new staff members prompted Ottar architects to hire Tank design to develop a new name, visual identity and website. As one of the leading architecture firms within the health and education sector in Norway, we wanted to develop an identity for them that conveyed quality and professionalism, whilst reflecting the monumental buildings they work with. It was also essential to maintain an innovative and modernist expression.Bølgeblikk (eng. corrugated iron) is an intriguing and challenging choice of name, with strong connotations to inexpensive and rugged materials. Corrugated iron has traditionally been used in sheds, military barracks etc., but has recently experienced a renaissance amongst architects because of its unparalleled quality and flexibility. Upon dividing the name in two, the word Bølge (wave) and Blikk (glance) convey the contrast between movement and stillness, hard and soft, organic and constructed.The logotype is designed with subtle adjustments to the individual letters, allowing the spaces between each character to become active within the design. The varying level of deconstruction throughout the logotype is reminiscent of waves and rhythm. The logo can be put into a repetitive pattern, thus creating a dynamic view where the name ceases, but the shape/composition becomes more important. The carefully considered white space that appears between each letter was a driving force when further developing the identity on print and web.