Sir Trevor McDonald and Martin Sorrell head Advertising Week Europe line-up
Advertising Week Europe has released details of what to expect between 31 March and 4 April, when the event returns to BAFTA for the second time.
Highlights include an appearance by ITV presenter Sir Trevor McDonald who will discuss his personal view of television as a storytelling medium as well as a series of daily leadership breakfasts hosted by The Guardian, Channel 4 and The Telegraph.
Elsewhere M&C Saatchi Worldwide CEO Moray MacLennan will head a discussion with Freddy Flintoff CBE and Victoria Pendleton CBE on the subject of winning.
Matt Scheckner, Managing Director of Advertising Week Europe said, “The genuine collaborative spirit of Advertising Week Europe really rings true for London and we will deliver on our promise to educate, engage, enlighten and inspire.”
The event focusses on catering for agencies, brands and media owners and follows yesterday's announcement that The Drum's Taking Stock of Shock panel will be in residence at the event.