13 March 2014 - 4:38pm | posted by | 0 comments

One Difference encourages public to virtually walk around the world to fund water pump in Northern Kenya

One Difference, the ethical bottled water brand, have launched a marketing campaign urging the public to Walk for Water on World Water Day (22 March)

To join, supporters download the free One Water Pedometer app, with celebrities such as Simon Pegg and Peter Capaldi already involved.

Stuart Elleray, social media manager, explained: “We’re trying to get everyone to virtually walk around the world together and reach our target of 650 million steps worldwide. Once this is reached we’re going to commit to funding a water pump in Northern Kenya.”

The brand, which donates 100 per cent of its profits to fund clean water projects in Africa, has also created a Thunderclapwhich it is aiming to reach as many people as possible with by sending out a message on World Water Day at 10.30am from everyone that’s signed up.

At time of writing, 323,423 steps had been taken towards the 650 million target.

Don't miss out... Get your Marketing news by email

See all specialist newsletters

27 related companies from Profile Hub:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Case Study | RLH

01/09/2014
Chris Ross, MD of full-service B2B advertising agency RLH,...

Brand new logo design for The Scottish Graduate School for Arts and Humanities

29/08/2014
The Scottish Graduate School for Arts and Humanities (SGSAH...

DrupalCon 2014

27/08/2014
We were selected by the Drupal Association through a...

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...

Social Media Training

18/08/2014
We love to share what we know and what we've learned about...