One Difference, the ethical bottled water brand, have launched a marketing campaign urging the public to Walk for Water on World Water Day (22 March)
To join, supporters download the free One Water Pedometer app, with celebrities such as Simon Pegg and Peter Capaldi already involved.
Stuart Elleray, social media manager, explained: “We’re trying to get everyone to virtually walk around the world together and reach our target of 650 million steps worldwide. Once this is reached we’re going to commit to funding a water pump in Northern Kenya.”
The brand, which donates 100 per cent of its profits to fund clean water projects in Africa, has also created a Thunderclapwhich it is aiming to reach as many people as possible with by sending out a message on World Water Day at 10.30am from everyone that’s signed up.
At time of writing, 323,423 steps had been taken towards the 650 million target.