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O2’s music service celebrates 100m plays and first birthday with free week of Kylie new album

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By Ishbel Macleod, PR and social media consultant

March 13, 2014 | 1 min read

O2 Tracks is celebrating its first birthday - and 100m plays – by making Kylie’s new album available for free for a week.

All O2 customers on Apple, Android and Windows Mobile can listen to Kylie Minogue’s new album, ‘Kiss Me Once’, from its UK launch on 17 March until 23 March.

“O2 Tracks has proven to be one of our most popular digital services,” said Nina Bibby, marketing and consumer director for O2 in the UK. “Our customers have truly embraced the ability explore a wide variety of music and, thanks to O2 Tracks, they can now be among the first to hear Kylie’s new album in full.”

All O2 customers can listen to Kylie’s album regardless of whether or not they are new to O2 Tracks, have an active O2 Tracks account, are in a free trial period or have a lapsed subscription.

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